Is there actual proof of this? I've seen fans say it as they are annoyed with the frequent merch drops & decline in quality, but I can't actually find anything official that says her label is in charge of the merch.
not official press releases but when I used to buy merch pre-Lover, Taylor Nation was heavily involved. Now it is all through UMG (universal music group) as you can see if you scroll through the website, so it’s probably a safe assumption to make!