SJ Strum

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Been thinking of lovely SJ and her family all weekend😢😢so heartbreaking for them all. Naomi was always smiling, even at her worst, and I’m sure that positivity will live on through her girls and husband💔💔
 
i appreciate her other content about loss and grief, but i think she should've waited until they had a proper charity partner (as she said they're looking for now) to launch these hoodies. it's a nice message but without the x% donation incentive to buy it just looks like profiting off of merch 'designed' by your dead sister. i understand it's not that black and white but i'm usually on board w naomi content and even i'm struggling to justify it rn 😬
 
i appreciate her other content about loss and grief, but i think she should've waited until they had a proper charity partner (as she said they're looking for now) to launch these hoodies. it's a nice message but without the x% donation incentive to buy it just looks like profiting off of merch 'designed' by your dead sister. i understand it's not that black and white but i'm usually on board w naomi content and even i'm struggling to justify it rn 😬
I find it a little bit poor tatse, I don't know 100% why but it sort of feels like using the grief for views in a way. I really like her and was so sad about Naomi but it's just a bit of a strange one I'm finding the content lately.
 
Still mispronouncing names like the professional baby name consultant she is 😂 Someone has actually commented saying Montague isn't pronounced Montagoo and she's replied with "maybe"
She cant even do her made up job properly!
 
Lol-ing that she’s put a Swedish flag in front of the UK flag on her bio, like it makes her even more quirky.

You’re English love. You live in England. You’ve got a Swedish husband and sometimes go to Sweden for 2 weeks in the summer holidays. Doesn’t make you Swedish.
 
Lol-ing that she’s put a Swedish flag in front of the UK flag on her bio, like it makes her even more quirky.

You’re English love. You live in England. You’ve got a Swedish husband and sometimes go to Sweden for 2 weeks in the summer holidays. Doesn’t make you Swedish.
Haha so true! This is my pet peeve about her. She has even changed her accent to sound Swedish.
 
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