I was in Auckland a couple of weeks ago and went out for lunch with a few of my sis in laws pals, one of whom is very high up in the PR/Communications sector.
The topic of using influencers for marketing etc came up and specifically using Scuntmoan. She legit told me that brands don’t care about what scammy has done in the past or the fact she has a shit load of bots. It’s not about engagement to them…it’s about reach… I got so fired up talking about it all, makes so much sense why she shamelessly buys all the bots!
Another one of them said that a couple of years ago they used her for marketing and she charged $8000 for a single post
This is disturbing to read, and contrary to marketing 101 where it is widely known that engagement is the most important of the three measurements (engagement, reach and impressions). I also want to add that this attitude is only viable when the truth of Simone’s fraud is not widely known. If it was known by the majority of her followers, for example, then we can be sure that a vast percentage would stop supporting her, this of course is why she does not refer to the donations or admit the truth about it. (Again, do your own research here, there are plenty of articles on line that definitively show Simone’s guilt, particularly the one published in the Herald in December 2020). If she had less support then she would have no work at all, apart from promoting businesses belonging to her friends. This is why it’s important that we want the truth about Simone to be known; she would be dropped like a hot potato by any companies that support her, and even her friends would distance themselves. It’s all about public perception and the power of the people.
“When it comes to marketing KPIs, engagement trumps impressions and reach in terms of how meaningful a piece of content is. Engagement is the action a user takes with content, and it could be anything from:
A click-through to a website or ad
A social media or website article share
A comment on a blog or social post
A click of a “Shop Now” button on an Instagram photo
A click on a hyperlink in an article that guides a user’s customer journey
Out of the three metrics we’re talking about right now, engagement is the only one that shows a user is actually interacting with a piece of content. With impressions, you don’t know if the person looking at a screen is even seeing your ad. Same with reach — mere exposure may not have any actual effects, even when a user is being shown the same ad multiple times.”
What metrics matter most: impressions vs. reach vs. engagement? We explain what each metric means and what marketers should be tracking.
www.clearvoice.com
"Honesty, integrity and transparency by social media influencers are important."
www.nzherald.co.nz