He’s like some gurning clown, maybe they think he is cute and unthreatening or something? Little Kevin from Grimsby, aaaah, he’s so unthreatening. Actually I suspect that the real secret of his success is the dearth of straight men in ballroom dancing. Plus he does that creepy thing of pretending that whichever female celeb he is paired with - usually dumpy puddings because of his short stature - is gorgeous and fabulous, which appeals to their vanity.
Look at his partners to date:
Susanna Reid : dumpy pudding from GMTV. Awful.
Frankie Bridge: dumpy pudding from The Saturdays
Kellie Bright: dumpy pudding from EastEnders (they have one each year, have you noticed?) who could charitably be described as ‘hard working’ (ie bit parts for years, finally scored a long term acting job in a soap)
Susan Calman: dumpy comedy pudding, who had the sense to make a joke out of her Strictly stint and now has a column in Good Housekeeping as her reward.
Louise Redknapp: dumpy stage school pudding with added beady eyed desire to be back on telly at all costs.
Stacey Dooley: dumpy BBC ‘yoof’ pudding, seeing her last chance at a presenting career before becoming too old to pull off the ingenue reporter schtick. Has had to settle for Glow Up, ie X Factor for make up artists.
The unifying factor is that none of his partners, except Susan Calman, are especially bright.