Ish... some extra revenue, but not much these days.In addition to money for the sale of the magazine the company will get lots of income from advertising, normally more than they get from the actual sale of the magazine.
The advertising income will be a lot less than in the 90s or 00s but still it will be quite hefty as a 1 page advert will be in the thousands.
You can get a 30 second tv ad on a channel like E4 during something like CGD for 1500 now, audience of maybe 400,000 as opposed to a magazine print ad in a glossy which reaches a third of that audience. Print ads are far less likely to end in a purchase too. They still sell, but I’m sure a lot of the one page ads are purchased by the fashion/perfume houses in bulk at the start of the tax year for very reduced rates. The Sun has the highest circulation of any paper in the UK and likely charges the highest rate for ads and the scope is wider - supermarkets, shops having sales, DIY etc but they are still losing tens of millions a year. DM is the biggest news website and is covered in advertising, and is still losing money too. I suppose the main thing to consider is would a company like D&G look at their marketing strategy and decide that spending anything more than £1000 on a one page ad in a magazine featuring Lydia Bright on the cover increase their sales or profile at all?
There was a brilliant number on the story about Bieber and Grande’s charity record being at no1 in the US today. Streaming totals were over 20m, but actual sales were only just over 100k downloads. In a country of 250m people! Back in the 90s B*Witched were selling more copies than that in the UK when they had a hit! And the allegation is the record company paid for 60k of those downloads to ensure the song was successful