Such terrible time management and organisation! Usually when someone goes on about being sooo busy and grinding so hard, it’s because they suck at it. This grand campaign idea must of only been finalised very, very recently. Further proves this was probably the initial campaign idea in some form, just now rejigged to suit. If the OG campaign went ahead as launch one with the “reloaded/extra” theme, and launch two was a game concept... how the hell does that tie in or relate at all? Normally the proceeding campaign would be a continuation of the first. Definitely a last minute decision to move half the launch away from the controversy. Otherwise they wouldn’t be scrambling to get it done like a uni assignment 10 minutes before the deadline.
After watching the most recent video, I do have to admit.. while the idea isn’t genuinely Sarah’s and it is soooo fkn off-brand and cringey, the editing is fantastic and it is evident that Kurt is amazing at his work. It’s also a creative way to tie in Whitefox and see behind their (unethical) scenes. This pains me to say, but I don’t hate it
I do hate Sarah’s acting and gorilla march though.
I wonder how much margin Sarah receives from her collection sales - scares me to think about the amount.
Also, god help some of her followers. Clearly following in the Sarah’s path of restricted eating is not helping their brain power.