I think another problem with influencer trips (?press trips) is they are just so unnecessary in the world of tripadvisor/air bnb reviews. Years ago people literally only had magazines, newspapers and possibly TV (Anyone old enough to remember Wish You Were Here?) to inform them on destinations and hotel quality etc. These days we have the democratising force of the internet to share experiences organically. The ‘press trip’ feels outdated even for real journalists, (which RVK is not).