I actually really like this family
I think the behaviour they’re criticised for is not that unusual for a gay couple. The gays do love to show off their wares!
I think people think of them in the same category as mumfluencers but they’re not mums, they’re men. Gay men who have a bit of money and in the gay community it’s not uncommon for there to be a whole lot of peacocking and showing off their style and wealth.
In the past gay men were not allowed to show off anything, let alone their family and success. So in my opinion I think they are allowed to boast and self congratulate and revel in their success because it has been denied for so long. They are still part of a marginalised community.