sorry i never post here but how stupid can someone be to work with/promote a brand without doing a basic google search? if she typed in "is rimmel cruelty-free?" she will see that it's not. also isn't her sister's whole thing on cruelty-free/vegan makeup? i used to love olivia but i cant stand her anymore
she actually replied to a comment saying that they are cruelty free
(they're not as they sell in China, but they don't test on animals in the UK so obviously she believes that that's ok or that they are cruelty-free) how stupid can you be haha what a cash grab
Just to add everyone that cares about CF makeup knows brands like rimmel, Maybelline, l'oreal, benefit etc aren't vegan because they sell in China where it's the law to test on animals, so while they're not testing on animals in the UK and will promote themselves as proudly not testing on animals, they literally ARE doing it in China and other countries. People defend it and say oh but they have to test on animals because it's the law in China, but no one is forcing them to sell in China it's literally all about money. Makeup is a MASSIVE money-making industry and granted the Chinese market is huge, but there are also 100s of Chinese beauty brands that will dominate top sales there, western brands like Rimmel will easily still make millions only selling in the UK, US and Europe (not sure if it's the law to test on animals in any European countries or not) they just choose to continue to sell in China to make even more profit.
There are literally loads of actually CF brands she could've worked with, Revolution Beauty, Charlotte Tilbury, elf cosmetics, NYX cosmetics, Barry M, superdrugs own range, KVD beauty, Kylie Cosmetics, KKW beauty, Anastasia Beverly Hills, Morphe, Milani, Bare Minerals, Glossier, Beauty Bays own brand and even Garnier now are all ACTUALLY well-known CF brands (not that she's on the right level to work with some of these brands lol just giving examples of how many mainstream brands are CF with no issues)
Sorry for the rant I'm just so annoyed, because she's trying to defend it but has made herself look sooo desperate for money and dumb because it's common knowledge rimmel test on animals. Granted not everyone cares about animal testing, but seeing as she's promoted being "vegan" (even if she's just doing it for herself and not for animals) and replied to a comment saying that they are CF she's clearly willing to work with anyone for some money but I'm glad all the comments are calling her out on it