Yep - I think you’ve just about covered it!! It will be interesting to see how influencer culture pans out given the global post pandemic economy.
It’s interesting that influencer culture initially took hold in part because young people felt that other idols were too far away from them and that their lives had no relevance.
It is beginning to be now that influencers lives have little relevance - young girls may aspire to be like MM or MG and have endless holidays and endless shopping trips, but it’s as a form of escape - they don’t offer them any skills, or strategies to deal with their day to day lives. I’m fact they’re prey on their insecurities. Given how dreadful the last year has been for this group - I wonder how it will work out. And whether a new influencer group might emerge
It’s interesting that influencer culture initially took hold in part because young people felt that other idols were too far away from them and that their lives had no relevance.
It is beginning to be now that influencers lives have little relevance - young girls may aspire to be like MM or MG and have endless holidays and endless shopping trips, but it’s as a form of escape - they don’t offer them any skills, or strategies to deal with their day to day lives. I’m fact they’re prey on their insecurities. Given how dreadful the last year has been for this group - I wonder how it will work out. And whether a new influencer group might emerge