I think fair play to her she obviously is a good businesswoman & no doubt has good support also bear in mind she is keeping people employed. It is not easy running a business with staff to pay along with many other costs, until you are there yourself hard to understand the stress with this. I like the trys on and that is what she must do to sell!
I think she is one of the few Instagram accounts that has relevant stories that relate to the public with her mother and sister dying of cancer and her IVF journey.
She over shares her two children way too much on social media, but they all seem to do that.
But more luck to her I say!