It’s a wild guess but from watching all of that ‘crew’s’ vlogs and by the timing, I think it was Victoria who had a fallout with Lydia then the rest followed suit by taking Victoria’s side. It was when Vic, Josie, Suzie and Amelia were all chummy (to use eachother's engagement and exposure). Josie would have those girls over to stay at her house at the time. People noticed Victoria unfollowed Lydia and shortly after she alluded in a vlog when talking about friendships that someone had been bad mouthing her to people in the industry, not influencers but PR people and marketing managers of brands. It was like Vic was hinting that Lydia had said stuff about Vic to brand workers to sabotage Vic from getting work. Again, my guess is that it was Lydia she was talking about. Months later Vic, Suzie and Amelia were still hanging out but without Josie which coincidentally happened after her wedding where none of the other 3 were invited. Josie and Charlie spoke about people not being invited to the wedding because they were ‘work friends’ rather than close friends and seemed a bit cold when discussing it. Vic, Amelia and Suzie made sure to all hang out around Josie’s wedding and vlogged it which seemed calculating, like they took offence to not being invited after Josie used them for months for exposure. So yeah, my conclusion is Josie stopped doing things with Lydia after Lydia’s fallout with Victoria. It’s hard to keep track of these 30+ year olds friendships when they act like high school girls
.
It’s obvious that brand partnerships, ambassador opportunities, money, exposure, free gifts and trips etc are more important than friendships to these girls. The competition between them is what comes first. So I can imagine that Lydia trying to sabotage these opportunities is more than enough for her fellow influencers to go no-contact with her, even if it wasn’t directly at that individual. The risk isn’t worth it. Leonora is a baby influencer, she’s minuscule in comparison so she needs the engagement from fellow influencers before she’s even considered to be a main person for brands. Hence I think Leo will happily be seen with Lydia. I’ve even noticed tattle profiles that seem to be Leonara, keep dropping her name in other’s threads, like “oh she’s copying Leo” to bring viewers to her own channel. I’d never come across Leo on any social media or youtune but kept seeing her name in various threads on tattle which pointed me to her channel. If it is her using some tattle profiles to drop her name in lots of threads (in a negative or posotive context) it’s working and is a clever but desperate move for more views and acknowledgement.