Miscanthus
VIP Member
Yes Retail Marketing, and she's talking about going on yoga retreats and sharing her favourite recipes on her blog.....Isn’t she on the university website? I thought she was and she was talking about her course.
However I still don't understand her comment about not having the grades to do the Fashion Marketing degree. She didn't have the grades to do ANY degree, hence they took life experience into account.
It would make sense if they'd made her do a foundation course beforehand, as I said,just to see if she could write a sentence and spell. Oops!
University of Northampton - student stories
www.ucas.com
When all these broads started the only luxury they unboxed was handbags. For many that would be “accessible” luxury, available to those not-rich-but-not-poor uni girls who had their basic expenses covered and could divert their disposable income to a couple of bags a year. Luxury houses see these as 1) gateway customers, or (more likely) 2) bottom feeders they don’t want to sell to regularly. They also see luxury beauty and accessories buyers in the same way, but still need these customers and thus have supported the rise of influencers in these niches (Michelle Wang e.g. for beauty).
The influencers who were serious about fashion and their business saw an opportunity, worked hard, grifted, and/or did countless other things to get to shows, buy secondhand RTW, then buy real RTW to cement their relationships with luxury brands and in some cases become brands themselves (think Chiara, Leonie, andsay what you willTamara). Other former fashion girls settleduncomfortablyinto the beauty space like Vic, who continues to get third tier fashion invites (Choo, MK etc.) owing to her proximity to major beauty.
Lydia probably should have gone that route and would still have nice invites owing to prestige beauty brands. But she’s lazy and also created her own PR nightmare. So she got stuck with Amazon (still loads of cash but no prestige) and these nobody British brands that work with every Stepford influencer under the sun. That she got third tier ODR to work with her is shocking but I’m sure that jig will be up as soon as they realize she’s terrible.
She also didn't want an agency taking some of her profits and telling her what to do. Without doubt the big Fashion hitters have representatives. Look what happened when Frow took Lidl's advice and ditched her agency. She couldn't do it and has an agency again now.