Is it not perfect for Ali?
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It's weird she hasn't got a regular partnership with ocada like Josie (I think), or Hello Fresh like Anna and others. The difference is Anna actually talks about food even outside of sponsors, and you can see she liked the convenience and concept of Hello Fresh even before she had a baby. She's playing the long term game. Lydia is all about next, next, next with sponsors.
I've been there too haha. I can say it now: I feel you Lydia on this one! M&S little boxes of two chilli shrimps for 2 pounds and they call it a deal, that's luxe haha.
About thz free food. Honestly they constantly have free food sent to them to begin with. But then they also ask to be paid for launch dinners, as they're being invited for free food and drinks, and are given the opportunity to make connections. "Because I have a platform and I'm giving exposure" is so one sided. The brand are giving THEM content, relevancy, a career, connections.