Flack also used to self-insert. Difference was Flack was the founding presenter. It was her show. She had the credibility Jama lacks.
Noticed Jama only 3m on insta. Considering she's been in the game a decade+, has a high-profile partner, had a serious relationship with an NBA superstar and isn't sly when it comes to a thirst snap I thought she'd be approaching the eight-figure club. She bare competes with Maura. Not in the same stratosphere as Molly Mae.
On the whole, clear Jama's cross-platform appeal is overstated. I get her stans love it. However, superstans aren't the force ITV think they are.