I really like Esther too but I think it makes sense for her to ask not to involved in things like vlogs etc. I remember Louise saying that Esther doesn't have any social media so I imagine shes a pretty private person plus she has an important career and reputation so probably values her privacy even more.
However I always wonder if Esther started to distance herself from Louise as the way she was acting would have pissed me off. Calling her to come hang out when she was busy at work, having her create her content for an ad. It seemed like Louise didn't value Esther's time and expected her to run to her at the drop of a hat despite the fact Esther was/is a busy mum of 3 with her own business to run.
Louise told a porky pie about this and also Liam not having social media. They both do, they’re just private