Louise Cooney #7 The Cloo cropped jacket didn't make the trip: instead moonboots were worn in the rocks

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The fact that she's releasing a burgundy set right before spring / summer says a lot about her lack of awareness. She released the light pink in the winter. Makes absolutely no sense. Granted, Ireland is not Spain or Australia and summer over here is generally pretty grim, but the colour pallet is still way off. She's not a fitness blogger nor is she a fashion designer/expert. I don't understand the thought process behind her setting up her own fashion line with no industry knowledge. You can't just become a fashion designer / stylish by snapping your fingers.

I'm so confused by this because wouldn't she have someone telling her all these things? I know CLOO is "her" company but there's checks and balances. Design, Merchandising, and Sales will all throw their input in when it comes to ultimately what products go into production so I am actually really surprised she can just release whatever she wants. Although like others have said, this is probably a case of drop shipping from Aliexpress and slapping a "CLOO" label on it. Then that would make loads of sense.
 
I'm so confused by this because wouldn't she have someone telling her all these things? I know CLOO is "her" company but there's checks and balances. Design, Merchandising, and Sales will all throw their input in when it comes to ultimately what products go into production so I am actually really surprised she can just release whatever she wants. Although like others have said, this is probably a case of drop shipping from Aliexpress and slapping a "CLOO" label on it. Then that would make loads of sense.

Yeah, I don't get it either. I think she mentioned in one of her Vlogs she wanted to hire a designer. She probably doesn't have enough revenue to hire anyone at the moment.
 
Hmm decisions decisions, do I want the lovely stained black set or the mismatched/different colour burgundy set.

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I agree with everything you’re saying. Especially how boring cooking is but you just have to try to do it cos you’re trying to be healthy, be an adult etc.

But I do think she looks great. She’s only in her 20s, is she? I’m sure she can’t sustain it long term but she looks like someone who eats very well, very healthy, good skin etc. She definitely has bags under her eyes. But if I ate how she does, smoked and drank regularly etc, I reckon I’d look v v different.

Her parents also have a v youthful look for their (assumed) ages and her sisters look lovely too. She’s probably has the advantage of good genes (yes, I’m jealous!)

ETA… Roz Purcell seems to be someone who eats well, cooks, bakes and lives the healthy lifestyle. It’s so hard to know what’s real on Instagram but I feel like she’s a bit more authentic maybe? I’m v naive though with these insta huns so who knows.

I don't think she looks "youthful" at all to be honest. She actually looks a bit older than her age (especially when she has red lipstick on) - about 35 to me. Again, it's a personal opinion.

She eats out multiple times a week and when she doesn't, it's ready meals. That's not the definition of "eating well" to me. Let's not be fooled by that one healthy meal her boyfriend prepared for her.

Having a fit body doesn't necessarily mean you lead a healthy lifestyle.

Roz Purcell seems a lot less superficial though I have to say, she annoys me a bit with her "this is my real body" posts.
 
I don't think she looks "youthful" at all to be honest. She actually looks a bit older than her age (especially when she has red lipstick on) - about 35 to me. Again, it's a personal opinion.

She eats out multiple times a week and when she doesn't, it's ready meals. That's not the definition of "eating well" to me. Let's not be fooled by that one healthy meal her boyfriend prepared for her.

Having a fit body doesn't necessarily mean you lead a healthy lifestyle.

Roz Purcell seems a lot less superficial though I have to say, she annoys me a bit with her "this is my real body" posts.
I can't hack Roz's posts where she has side-by-side comparison pics of herself sucking in her tummy and making flattering poses, versus ones of her pushing out her gut as far as possible and looking down to accentuate her "double chin" and supposed fat folds, along with patronising captions about body positivity. It's just another spin on the toxic unrealistic body expectations theme to me, tbh.
 
I'm so confused by this because wouldn't she have someone telling her all these things? I know CLOO is "her" company but there's checks and balances. Design, Merchandising, and Sales will all throw their input in when it comes to ultimately what products go into production so I am actually really surprised she can just release whatever she wants. Although like others have said, this is probably a case of drop shipping from Aliexpress and slapping a "CLOO" label on it. Then that would make loads of sense.


Good call, looks familiar.
I'm so confused by this because wouldn't she have someone telling her all these things? I know CLOO is "her" company but there's checks and balances. Design, Merchandising, and Sales will all throw their input in when it comes to ultimately what products go into production so I am actually really surprised she can just release whatever she wants. Although like others have said, this is probably a case of drop shipping from Aliexpress and slapping a "CLOO" label on it. Then that would make loads of sense.


Good call, this looks familiar alright 🤔
 

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I don't think she looks "youthful" at all to be honest. She actually looks a bit older than her age (especially when she has red lipstick on) - about 35 to me. Again, it's a personal opinion.

She eats out multiple times a week and when she doesn't, it's ready meals. That's not the definition of "eating well" to me. Let's not be fooled by that one healthy meal her boyfriend prepared for her.

Having a fit body doesn't necessarily mean you lead a healthy lifestyle.

Roz Purcell seems a lot less superficial though I have to say, she annoys me a bit with her "this is my real body" posts.

I agree with you. I might not have expressed it well. I’m saying if I ate what she eats.. you’d see it in my skin, waist line, energy levels etc. I think she’s getting away with it now purely due to age. Also she has the luxury of working out while the rest of us actually work or mind our kids etc.

As someone stated above, she and the other insta huns constantly use filters too. I’m so clueless, I wouldn’t even know how to do that. So if I can’t see the “before” and “after” on my own skin, I’ve no reference. I assume all these girls flogging make up and tan actually look sun kissed at times. It’s tattle that opened my eyes to all this! I thought previously filters just revered to the pink hair filter or the stupid lips ppl put on their faces. The very obvious novelty coloured ones.

slightly off topic but beautiful truth uses filters at times but says never for showing make up or tan. Surely that should be a given.. it’s appalling how unregulated insta and advertising in general is. That “spill the tea” page is great too for highlighting all this.

She has a kind of a grey tone to her skin too which makes it look dull and her hair tone is very unflattering on her. Nice looking girl but not half the supermodel she seems to think she is

She doesn’t suit blonde. Her roots show so quickly. I reckon she’d look nice as a brunette.
 
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