Little Mix #9

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I really don't think Perrie's team is worried about what Taylor Swift is doing, they'd probably be thrilled with a top 20 debut and then hopefully having some longevity and maybe re-peaking a few weeks after release, even Little Mix singles hardly ever peaked in their first week. So I don't think Perrie and Taylor Swift are even in the same category in terms of the chart success they'll have unless Perrie ends up getting unbelievably lucky.
 
Do you think Perries team was waiting to see when Leigh would release her single before announcing a date
No, we’ve known the date since the moment she launched her solo website / Spotify around Valentine’s Day as they put the producer as 1204.
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Here’s the Post:
It’s gotta be April, the magnets even spell it in this pick along with the words ‘forget’ and that’s apparently a lyric from the first song…

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No idea why they’re teasing already.

And the producer randomly says 1204 on her intro on Spotify.

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I think the issue both Jesy and Leigh-Anne have had is that they aimed for the same level of mainstream success Little Mix had, but solo and with a different style. You're not going to maintain and capture the same or a larger audience by going from a pop & ballad girl group famed for harmonies, releasing with a new style and no one to harmonise with. I think the expectations of them, their labels, and the audience were not aligned with how audiences generally react.

If they'd aimed to build a smaller but very loyal fanbase with their new sounds, going in with an album ready rather than tester singles to see if an album was worth the investment, they could have tried for a more modest but sustainable solo career.

Hopefully Perrie & Jade's teams have learned from what happened, and will launch with a full album prepared, and aim to build a strong solo fanbase that can be grown but is unlikely to shrink.
 
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