Is she hoping that the scandalous nature of releasing at a similar time to Perrie means that people will actually bother to give it a listen? She's becoming a bit of a PR nightmare and I don't get why she's gone about things in this way. She knew herself that she was the least popular of the three (although not mine until recently!) so needed to play a blinder to keep general LM fans on side, and instead she's decided to do... this.