Pretty sure I’ve said this before… She’s not become a mouthpiece for anything specific over the years. Much like Anna, they fumbled, not really having a niche. Anna is trying to make fetch happen with her “minimal” style but she’s still a way off. Others found their corner. Jamie has Vieve, which appears to be doing very well. Fleur has jewellery, Tanya has/d Authored, Zoe dipped her chicken claw into multiple markets. Anna and Lily are incredibly average, which is why their brand has barely grown over the past decade.