It’s not unheard of, many creatives (not only influencers) need royalty-free music and there is a system in place! There are dozens of website for completely free royalty-free music as well as subscription based professional ones.Why would there be a system in place for this? The world doesn’t revolve around influencers. Also why should she be allowed to profit off using independent artists music in her paid posts? Is she going to pay them to use their music for commercial use? If not then she can do one.
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I don’t think it’s an instagram specific rule. But because she’s getting paid for the content it’s technically commercial use and therefore she needs to have music which is ok to be used for that which is what royalty free music is basically for. Same rules apply on YouTube which is why YouTubers have to be careful with what they select as background music.Does it HAVE to be royalty free for insta, is it a stipulation? Or is this for her pocket?
This was my favourite pose of the video! Knee bent, swaying, with her hood up and her back turned to us. We really get a great feel for the outfit like this!
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Well according to lily this is what London mums wear to do the school run!She’s literally dressed like every 14 year old girl you see in town on a Saturday. What the hell is she wearing?!
It has to be royalty free, otherwise the videos are de-monetised, as it's a way for people to just put a shit video up, tag a popular song, and get paid for it instead of the artist getting paid for their content.Does it HAVE to be royalty free for insta, is it a stipulation? Or is this for her pocket?
Well according to lily this is what London mums wear to do the school run!
It has to be royalty free, otherwise the videos are de-monetised, as it's a way for people to just put a shit video up, tag a popular song, and get paid for it instead of the artist getting paid for their content.
Just as Lily would never post a video that wpuld siphon her proceeds to Taylor Swift, Taylor Swift is not going to give her music to Lily for free for her to make money.
Why Lily, as a "professional" marketer, doesn't already have her favorite royalty free songs bookmarked is beyond me.
She's probably trying to find a pop song on there when she could easily find lofi and jazz on there no problem.
Eyeroll.
They will have foregone monetization on that video. A company can still pay an influencer a flat fee or a cascade fee based on views; a company like M&S just wants more customers in the door. There are probably a lot of fee and payment options- what Lily is telling us here is that on top of whatever the company pays her, she is unwilling to put up a video that will be de-monetizedThe Fashion Lift used Justin Bieber for an M&S ad though? That won’t be royalty free.
They will have foregone monetization on that video. A company can still pay an influencer a flat fee or a cascade fee based on views; a company like M&S just wants more customers in the door. There are probably a lot of fee and payment options- what Lily is telling us here is that on top of whatever the company pays her, she is unwilling to put up a video that will be de-monetized
Stylists cost money, Lily is too big to be paying for a stylist, they should work for free for the exposurethis is defo what half the kids at school wear - their mothers wouldn’t be seen dead in UGGs
I know I am repeating what so many have said before, but how can you have access to stylists for the best part of a decade and have access to beautifully cut clothing…. And still have ZERO idea about what suits your body shape and what shades best flatter your colouring.
She’s got no influencer friends left!If only she knew other influencers she could ask this stuff instead of having to turn to her followers for advice
I've thought this for the longest time... why does she dress like she's gen-z and constantly follow trends that are for gen-z?She’s literally dressed like every 14 year old girl you see in town on a Saturday. What the hell is she wearing?!
What's happening in Paris? I feel I've missed something (just like Lily is by the sound of it...)!Lily Pebbles #40: No joie de vivre for me, I'm not invited to Paree