This is only what I've heard.... could be wrong. But from a decent source to do with the SW. said she's defo launching some sort of makeup line don't know if it's brushes or makeup or both. That's why she done the public apology to SW so that she could move forward and use her name as it was on the old makeup they trademarked.
I think an academy and her own premises would be too much like hardwork for the lazy cow. She hardly bothered with Oh Snarlin, and let's face it Chez and her hubby done all the work.
Mrs Hinch hasn't promoted her homeware line with Tesco throughout the lockdown with it being non essential items, think they can't be seen to be doing it. Plus you know Truff will want full exposure and a tacky launch.