Kate Murnane #2

1
Someone please tell me why these two bone idle people who contribute nothing to society are currently enjoying the luxury of deciding on the finishing touches to their newly built kitchen!? A moment which for most people is an accomplishment following absolutely years of day in day out hard work, careful saving and sacrifices to their lifestyles.

It makes me utterly sick watching them living like this off the back of a couple of low effort photographs or videos uploaded now and then, all of which have whatever advert they can scrounge attached regardless of whether they would ever actually buy the product themselves.

Also, in my opinion, considering the appalling level of work these two grown adults do whilst their older children are at school for the FULL school day, FIVE days a week and they have joint responsibility for a baby who naps and plays, I would jolly well expect the kitchen they are sharing with their viewers in their recent reel to be in as clean and tidy a condition as they can achieve. The content they are making is after all their main source of income and their one and only job. They should have scrubbed that kitchen clean for that reel. I could've produced a better quality reel than that with my husband at work, two kids running riot through my house whilst cooking dinner and answering work emails on the side.

How is this person still being offered sponsorships anyway? The amount of views, likes and general engagement with followers is embarrassingly low. I noticed on the recent Ariel ad on Instagram that there were five comments, two of which were fellow influencers and one was Channel Mum itself who got her the deal in the first place. It comes to something when Channel Mum are having to comment to boost engagement ratings.

I wouldn't be surprised if Channel Mum drop her soon. All of her social media channels are doing abysmally. They can't be gaining much anymore from having her on board surely?

I think her current anxiety and state of depression has a lot to do with the hole she has dug herself. She is the sole provider for that family and has foolishly taken on a hugely expensive mortgage for a house which was as highly priced as it could realistically get for the location it is in and then added even more debt by greedily following through with unnecessary renovations. Her biggest downfall of all however, has been her inability to see the devastating impact her minimal effort towards her content would have in the long-term. Her engagement with followers is the key to the continual success of her career as an influencer and she has offered so little over the past couple of years that despite having a healthy number of followers, very few of them even notice or care about the content she is creating for them now.

She most likely has the growing fear that she may no longer have a job in this industry and then what will they do? I assume that neither of them have much to offer in the real world of work that will pay the wages required to cover the costs of their current lifestyle? What an awful worry to carry around with you. No wonder she is not able to make the smallest of decisions without breaking into a state of panic.

Maybe once they are in a smaller house with no time (or money) to spare to fix it up due to actually having to earn their graft through real work that makes them tired and takes them away from their children, they will be cleansed of their lazy ways?
 
You can say all that but her company accounts have shown growth for the last 3 years. Well over £100k a year.

She'll only be in trouble if, as you say, she stops being sold by Channelmum as part of a package of mummy bloggers - to Sky, cleaning product companies, etc.
 
mommy_hdh said:
Someone please tell me why these two bone idle people who contribute nothing to society are currently enjoying the luxury of deciding on the finishing touches to their newly built kitchen!? A moment which for most people is an accomplishment following absolutely years of day in day out hard work, careful saving and sacrifices to their lifestyles.

It makes me utterly sick watching them living like this off the back of a couple of low effort photographs or videos uploaded now and then, all of which have whatever advert they can scrounge attached regardless of whether they would ever actually buy the product themselves.

Also, in my opinion, considering the appalling level of work these two grown adults do whilst their older children are at school for the FULL school day, FIVE days a week and they have joint responsibility for a baby who naps and plays, I would jolly well expect the kitchen they are sharing with their viewers in their recent reel to be in as clean and tidy a condition as they can achieve. The content they are making is after all their main source of income and their one and only job. They should have scrubbed that kitchen clean for that reel. I could've produced a better quality reel than that with my husband at work, two kids running riot through my house whilst cooking dinner and answering work emails on the side.

How is this person still being offered sponsorships anyway? The amount of views, likes and general engagement with followers is embarrassingly low. I noticed on the recent Ariel ad on Instagram that there were five comments, two of which were fellow influencers and one was Channel Mum itself who got her the deal in the first place. It comes to something when Channel Mum are having to comment to boost engagement ratings.

I wouldn't be surprised if Channel Mum drop her soon. All of her social media channels are doing abysmally. They can't be gaining much anymore from having her on board surely?

I think her current anxiety and state of depression has a lot to do with the hole she has dug herself. She is the sole provider for that family and has foolishly taken on a hugely expensive mortgage for a house which was as highly priced as it could realistically get for the location it is in and then added even more debt by greedily following through with unnecessary renovations. Her biggest downfall of all however, has been her inability to see the devastating impact her minimal effort towards her content would have in the long-term. Her engagement with followers is the key to the continual success of her career as an influencer and she has offered so little over the past couple of years that despite having a healthy number of followers, very few of them even notice or care about the content she is creating for them now.

She most likely has the growing fear that she may no longer have a job in this industry and then what will they do? I assume that neither of them have much to offer in the real world of work that will pay the wages required to cover the costs of their current lifestyle? What an awful worry to carry around with you. No wonder she is not able to make the smallest of decisions without breaking into a state of panic.

Maybe once they are in a smaller house with no time (or money) to spare to fix it up due to actually having to earn their graft through real work that makes them tired and takes them away from their children, they will be cleansed of their lazy ways?
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Think Ricky was an electrician but may be wrong. Her poor dad must be wrecked doing all her carpentry work. I'd tell her to piss off. He did loads in her other house then they just sold it. She's never satisfied, thought now she had her precious kitchen island she'd be content but no. I think the fact she had another boy too when she clearly wants a girl hasn't helped.
 
The micro accounts available for the public to view show very limited information for small companies so I don't think you can really see the total profit a company has made annually including how much has been taken away as 'salary' etc.

Looking at the past 3 years available for Kate Murnane Ltd, between 2018-2019 it shows an increase of around £60,000 in net profit but for the following two years accounts (2019-2020 and 2020-2021) show an increase of only £7000 per year which is quite a lot less.

The creditors amounts falling (amount owed to others e.g. tax, companies you have worked with that take a percentage of your profit so Channel Mum etc) has decreased which indicates that she earned less between the last 2 years. It'll be interesting to see if that becomes a pattern when the next micro accounts are published.

The only thing you can't really find out with the info in the micro accounts documents is how much has been taken out to pay for general living costs. She may have used a good chunk of her companies profit the last couple of years towards her house deposit and current house renovations or it could just be that she has earned a lot less the last two years from not doing so much work.

As someone else mentioned, she probably still takes a bit of profit from adverts on all of the videos she has published over the years. I think the fact that her 'creditors amounts falling' is decreasing is an indication that her earnings are decreasing.

I don't believe she is earning a hundred thousand per year but if she is, she's obviously spending most of it as her accounts show just £7000 annual growth the last 2 years. Still a great amount to be able to save each year from the earnings of one working person. Having a lifestyle that costs that much though when your career is so fragile is a bit worrying in my opinion.

The whole influencer work ethic is terrible tbh. Here is a person who does the absolute bare minimum and gains more than enough to survive. Compare this to people such as my husband who has worked his way to the top in a high powered career, earns well but works ridiculous hours a week to achieve the amount he earns. She is on a par with amazing professionals like that for doing bugger all.

I really hope it all comes crashing down for her one day soon and what will she have to fall back on? Murae Jewellery?

I also find the information Channel Mum Talent uses to sell her to potential sponsorship clients so ridiculous. Since Emily Norris and Louise Pentland parted ways with Channel Mum, she is obviously now treated as their star influencer. She is described as someone whose purpose is "helping families live their best lives" and they go on to say that with her old Dolly Bow Bow jewellery business, 'the stunning designs saw the brand become one of the UK's bestsellers' !?!? Wasn't it cheap rubbish she flogged at market stalls and then on the internet made up of a mix of hand made bits using cheap wholesale materials and then wholesale readymade jewellery items she bought in bulk from eBay/Etsy etc?

She is described by them as having an 'ultra-loyal audience, making the mum-of-three a top choice for IMPACTFUL campaigns'.

That's how she is still getting sponsorships. It's simply because of the size of her following at a glance. It doesn't mention that only a few of those followers bother to look at her content anymore and that her engagement with the tiny proportion of followers that consume her adverts is nonexistent.
 
Linnyloo said:
Think Ricky was an electrician but may be wrong. Her poor dad must be wrecked doing all her carpentry work. I'd tell her to piss off. He did loads in her other house then they just sold it. She's never satisfied, thought now she had her precious kitchen island she'd be content but no. I think the fact she had another boy too when she clearly wants a girl hasn't helped.
Click to expand...
I think Ricky worked in banking or something didn’t he? Might be wrong but I thought he had a “city” type job. He was always annoying as duck.
 
PnG said:
You can say all that but her company accounts have shown growth for the last 3 years. Well over £100k a year.

She'll only be in trouble if, as you say, she stops being sold by Channelmum as part of a package of mummy bloggers - to Sky, cleaning product companies, etc.
Click to expand...
The micro accounts available for the public to view show very limited information for small companies so I don't think you can really see the total profit a company has made annually including how much has been taken away as 'salary' etc.

Looking at the past 3 years available for Kate Murnane Ltd, between 2018-2019 it shows an increase of around £60,000 in net profit but for the following two years accounts (2019-2020 and 2020-2021) show an increase of only £7000 per year which is quite a lot less.

The creditors amounts falling (amount owed to others e.g. tax, companies you have worked with that take a percentage of your profit so Channel Mum etc) has decreased which indicates that she earned less between the last 2 years. It'll be interesting to see if that becomes a pattern when the next micro accounts are published.

The only thing you can't really find out with the info in the micro accounts documents is how much has been taken out to pay for general living costs. She may have used a good chunk of her companies profit the last couple of years towards her house deposit and current house renovations or it could just be that she has earned a lot less the last two years from not doing so much work.

As someone else mentioned, she probably still takes a bit of profit from adverts on all of the videos she has published over the years. I think the fact that her 'creditors amounts falling' is decreasing is an indication that her earnings are decreasing.

I don't believe she is earning a hundred thousand per year but if she is, she's obviously spending most of it as her accounts show just £7000 annual growth the last 2 years. Still a great amount to be able to save each year from the earnings of one working person. Having a lifestyle that costs that much though when your career is so fragile is a bit worrying in my opinion.

The whole influencer work ethic is terrible tbh. Here is a person who does the absolute bare minimum and gains more than enough to survive. Compare this to people such as my husband who has worked his way to the top in a high powered career, earns well but works ridiculous hours a week to achieve the amount he earns. She is on a par with amazing professionals like that for doing bugger all.

I really hope it all comes crashing down for her one day soon and what will she have to fall back on? Murae Jewellery?

I also find the information Channel Mum Talent uses to sell her to potential sponsorship clients so ridiculous. Since Emily Norris and Louise Pentland parted ways with Channel Mum, she is obviously now treated as their star influencer. She is described as someone whose purpose is "helping families live their best lives" and they go on to say that with her old Dolly Bow Bow jewellery business, 'the stunning designs saw the brand become one of the UK's bestsellers' !?!? Wasn't it cheap rubbish she flogged at market stalls and then on the internet made up of a mix of hand made bits using cheap wholesale materials and then wholesale readymade jewellery items she bought in bulk from eBay/Etsy etc?

She is described by them as having an 'ultra-loyal audience, making the mum-of-three a top choice for IMPACTFUL campaigns'.

That's how she is still getting sponsorships. It's simply because of the size of her following at a glance. It doesn't mention that only a few of those followers bother to look at her content anymore and that her engagement with the tiny proportion of followers that consume her adverts is nonexistent.

Oops sorry for that coming up twice. I forgot to tag who I was replying to on the first one! 😅
 
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You've answered your own question on how she gets sponsorships then! I don't think she is stressing over money - I think it's parenting. I think she is a bit of a wet noodle having never had a proper job and you can't be a wet noodle mum of 3 boys. I have one and I have had to develop an ability to fake my energy levels and nerves of steel.
 
Her most recent jewellery collection is so bizarre. If she really does spend the time and TLC she claims to on designing her jewellery from her own ideas which she starts by creatively drawing by hand, etc, surely she would do more to promote the launch of it and get it out there to reach as wide an audience as possible in order to sell as much of it as she can?

She seemed to just randomly mention that she had a new collection launching that week, posted a couple of reels on her jewellery account (which had been all but abandoned since Mother's Day UK) showing the photoshoot for it, followed by a low key launch just days after sharing two things about it and then nothing since. No YouTube/Insta live to share the pieces of her new collection or talk about the inspiration behind the designs or the inspiration behind the photoshoot. No gift guide to encourage people to buy any of it. Absolutely nothing. It's so strange.

The photoshoot of the collection was done in what looks like a fancy apartment she hired with a professional photographer and a model (possibly a friend or family member)? Or at least it is made to look like she's invested time and money into the photoshoot of this new collection. If so, why wouldn't she then put some effort into flogging the jewellery she did that photoshoot for? I can imagine that she is now sitting on a load of jewellery stock that cost her a fortune to have manufactured and no one is buying it. What a bone idle waste of a fantastic opportunity to encourage growth and profit in her jewellery business.

As for the homeware, It's a load of wholesale items which can be purchased from multiple sellers on Etsy/eBay/Amazon (for a cheaper price than the high prices she is trying to sell them for) and that she got from a wholesale called Heaven Sent or somewhere similar. What will she do with all the unsold house trinkets etc that are cluttering up her already bursting house once Christmas has been and gone and the stacks of gold vermeil jewellery from both of her jewellery collections that are sitting gathering dust and which actually cost her a fair amount to produce in the first place? People are able to find those items so easily elsewhere from a quick Google search that they aren't silly. Why buy the same item from her that they can get at half the price from several other online sellers?

She needs a business plan as it's all looking a bit disorganised and unprofessional. If you're launching a new jewellery collection / homeware range, plan a variety of exciting reels/videos/sneak peeks/Q&A sessions to create a build up ahead of the launch. Have a selection of things ready to keep the memento going once it has launched in order to generate interest and sales. Do a giveaway, have a discount code, anything! Also, possibly select a setting and outfit choices to tie in with the theme of the collection. E.g. winter clothing, cosy fireplace, etc for a winter collection of jewellery, maybe with some of the winter homeware range in the background. Not floaty summer dresses (with what looks like labels still attached ready to return to the fast fashion retailer they were temporarily purchased from) on the balcony of an airy apartment on a beautiful summer's day!?!?

The whole disorganised manner of her Murae business just highlights yet again the lack of effort she puts into her 'work'. Despite it being her actual 'job', it looks as though she lazily puts off creating the content which will ultimately help promote her jewellery/homeware but then Christmas creeps closer and she doesn't want to miss the prime time for people to be purchasing her stuff as gifts or for their Christmas decor so she just does a shoddy job of launching the collections regardless of having any content ready to use to promote them. She then sits back and wonders cluelessly why so little of it has sold.

Tbh the reel for that Murae winter collection shows that there was a photographer, a hair/makeup artist person, an apartment hired for the setting and a model for the jewellery. If that was all hired then what a fool Kate has been to waste so much money. Paying for things to make a business appear as though it is booming with all the fancy things you hire doesn't make it successful. It just puts you further in debt if none of your items sell.

I would've kept that collection until next spring/summer and in the meantime worked hard to create all the content required to help it sell out. She should've just launched the homeware over Christmas. What a waste.
 
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