Kat Farmer - DMBL40

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That’s interesting So say you got a 60% press discount and you are staying for 10 nights, you are basically getting 6 of those nights free (or #gifted). Press discount sounds a more professional term.


I mentioned on another thread, but I'm convinced their "pr people" have been advising them to use this. They ALL started using it at the same time and I bet it is a tax swerve for the companies.
 
Ok, just looked through her Instagram and since the end of August, she has promoted :-

The Landings St Lucia (#Adpressdiscount)
Destinogy Holidays (#Adpressdiscount)
Travel St Lucia (#Adpressdiscount)
Hush Homewear (paid partnership)
Laura Ashley (Ad)
Label Mix (paid partnership)
Marks and Spencer (paid partnership)
The White Company (paid partnership)
John Lewis (paid partnership)
Agnes B (press trip)
Roku gin (Ad)
Bicester Village (paid partnership)
WTV channel (Ad)
L’Oréal (Ad)
Debenhams (paid partnership)

And that’s not including all the mentions of the #gifted items, of which there are multiple per grid post, or the random taggings of the likes of Sky Atlantic or the numerous restaurants.

The woman is worse than Mrs Hinch. She’s a walking billboard 🤣
 
I like Kat. She used to be terrible about declaring but took on board comments and declares clearly now.
Yes she’s changed and her style has changed. She was a bit Boden jeans and striped top with expensive handbag when she first started but now has morphed into a proper fashionista and wears outfits most people wouldn’t and probably couldn’t afford. £500 Gucci loafers, £300 dresses etc.

However her branding is true to her. She used to have a good job in the city and her husband is a lawyer I believe. They have a huge house and the lifestyle she portrays is probably very close to what her lifestyle would be even without the added bonus of freebies and discounts.
....but that’s what makes all the naff stuff she claims to wear clearly all ads just for the money because she doesn’t wear cheap things in her regular lifestyle. I’d never buy any of the badly fitting things she claims to adore from M&S and the like when clearly she wears better on a day to day basis.
 
Somewhere down the middle with Kat. Yes, she is totally unrelatable (although, for me, it isn't that she is unaffordable, more that she is just such a shameless consumer when we are all aiming for the less is more approach), she is a one trick pony with all those maxi dresses....... but, she is professional about tagging her posts, Mother of Shysters take note, she isn't shilling her kids and she does actually write quite well. I'm probably never going to buy anything she is flogging but she is generally fairly honest about what she does. Would be interesting to know what her press discount is though. Let's take transparency to the next level.
 
Too much jewellery. Less is more, although she maybe going with ''Jewelry takes people’s minds off your wrinkles!''
 
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She's in St Lucia, sans children on a boat trip, with her husband. Put the flippin phone down woman, stop storying and just enjoy the view with your partner. Instagram will still be there later.
 
Hey, they deserve this break, they've only been to Aldeburgh (twice), Greece, and the Dominican Republic this year, plus all the 'press' cruises and trips.

Well quite. But don't forget she does deserve it after spending years *just* going to Suffolk because of her son 🙄
I used to like her a few years ago before she became a page that is basically filled with clothes you can't afford afford to buy, holidays you cant afford to go on, and places you will never get invited to go to!
 
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