My favourite was she had FREE recipes in her bio as if that was her USP when THAT MAN, Delia, Nigella, Bosh and thousands of culinary content creators also do this
You're supposed to look at marketing like a funnel and free content is the engagement stuff that goes on at the top of the funnel when you start drawing potential customers in. Even if she dropped the "I do it out of the goodness of my hesrt schtick", in this day and age free content is a prerequisite tbh.
Totally agree with your comments on Patreon too... my partner subscribes to a musicians accounts and has access to live shows, exclusive music videos. Especially in light of covid, Patreon can be an incredible source or income for creatives when used properly. Another wasted opp for our R Jackie.