and it wouldnt have been so bad if she were someone who loves & breathes fashion so she doesnt care what show she is invited to but she made such a FUSS about working smarter and being so selective abt the shows and invites and only attend the ones that her audience wants to see… bullshit.
THIS!! I would completely understand her being more selective if it translated to going to shows from brands she actively buys/wears or collabs/ads for things that organically fit with her „brand“ but it’s all so random.
She could even change the brand a bit to market herself better. Why not be „the perfume girl“ - fully embrace it, develop a bit more in depth knowledge and make that her thing. Shilling several perfumes at the same time is not a problem if she could articulate styles or occasions each one is perfect for.