She probably hasn't learned anything from that fallacy of a PhD*. Her university needed to build their rooster for their newish department and they scouted her. She has done no research, no long internships, she didn't slave away for minimal wage. Also, the fact that she knows that most PhD owners have a master degree and she skirt over it to give her a little more prestige really irks me. That's what she does for everything: she's the face of A campaign, not the face of a perfume; she's THE only British influencer there when she's not; her apartment is SO unique when it literally looks like any Manchester apartment I've ever seen; she's so sensitive and such a good person and has a heart of gold, when she's a basic witch with a passive agressive and a victim mentality.
* I read her dissertation or whatever it's called in England, and didn't learn anything I didn't already know about retail or logistics