Oh wow, she's what 28? I thought she was Joel's age. That partying has caught up with the pair of them.lol at the social media desperation displayed above, i find her so incredibly cringeworthy and uncool.
also why does she do the cynical gen z irony behaviour when we all know she’s pushing 30, grow up
Last post she looked good ngl
True. Easy to make yourself look good in a selfie thoughLast post she looked good ngl
She looks like she rolled around in a charity shop.‘Fashun’
It’s just microtrend on top of microtrend and she wonders why her content is flopping. Her personal style has completely evaporated, she looks like every 16 year old on tiktok‘Fashun’
It’s just microtrend on top of microtrend and she wonders why her content is flopping. Her personal style has completely evaporated, she looks like every 16 year old on tiktok
‘Fashun’
I think this an exceptionally good characterisation of the problem she and all manner of other influencers between 27ish and 34ish are staring down the barrel of.
For the most part your audience ages with you, and if your brand is centred around some general style and lifestyle amalgam as is the case for most of these women, then if your lifestyle gets suspended in amber to the extent that it falls out of kilter with the habits and/or aspirations of a large % of other people your age, your audience evaporates. And of course the party going 19-year-olds are mostly inclined to follow other 19-year-olds. They don’t gravitate naturally to parasocial relationships with women a decade or more older than them. So an influencer with a lifestyle that most of her followers have either grown out of or have grown out of enjoying is ultimately on a hiding to nothing.
Really well summarised. I wonder what's going to happen to these girls now. Ones like Hannah clearly don't have much of a 'retirement' plan or plan B. For a lot of these influencers it's to move into the mum-fluencer stage but obviously that isn't for everyone, and it doesn't have to be. It would be good if influencers like Hannah had something more to them than just going out and wearing clothes. That's got a real sell by date.I think this an exceptionally good characterisation of the problem she and all manner of other influencers between 27ish and 34ish are staring down the barrel of.
For the most part your audience ages with you, and if your brand is centred around some general style and lifestyle amalgam as is the case for most of these women, then if your lifestyle gets suspended in amber to the extent that it falls out of kilter with the habits and/or aspirations of a large % of other people your age, your audience evaporates. And of course the party going 19-year-olds are mostly inclined to follow other 19-year-olds. They don’t gravitate naturally to parasocial relationships with women a decade or more older than them. So an influencer with a lifestyle that most of her followers have either grown out of or have grown out of enjoying is ultimately on a hiding to nothing.