Gemma Atkinson #5 #freetheMarquezone

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MrsDimSum said:
The whole branding of it is so chavvy I can’t work out what the Lil is for. It makes it sound like it’s for kids or something. Says nothing about it being for gym goers or the likes.

She’d have been better off with something like Active Skin by Atkinson.

She says many of her survey people are asking for peri and menopause products - which will be giving her the rage, I’m not sure that’s the audience she was going for. No self respecting woman at the age of 40+ is going to buy products called Lil Gems

7000 ‘pick me’s’ out of 2 million followers if not a huge amount. And shows she hasn’t really captured a lot of her audiences attention with this half arsed scheme. Even with a decent conversion rate of 20% this is not going to be a huge business and I can see it going the same way as her in the style collab. In fact it sounds like a skin care version of that.

Sorry for the essay!
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This is literally a great suggestion and very simply shows who the range is aimed at. I can't believe Gemma and whoever sat round a table brainstorming names and decided to go ahead with Lil Gems. It's like on the Apprentice when they have to come up with a brand name and the end result has no relationship with the actual end product or target market.
 
DaisyDeluxe said:
This is literally a great suggestion and very simply shows who the range is aimed at. I can't believe Gemma and whoever sat round a table brainstorming names and decided to go ahead with Lil Gems. It's like on the Apprentice when they have to come up with a brand name and the end result has no relationship with the actual end product or target market.
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This! As someone who would fit into the peri menopausal group, I definitely wouldn't buy anything with such a naff name. It sounds like a name for a kids brand.

Also agree it doesn't fit with the manic gym sessions persona we all see. Something more active/exercise branded would make more sense.
 
BearOnChair said:
That's just the manc strut as she channels her inner Liam Gallagher.
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EAD said:
I'm surprised with the elderly dogs mobility issues she hasn't bought large rugs to cover the tiled floors.
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She did say the other day she has ordered three I think it was
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shoppingaddict123 said:
I’ve not been on this thread for ages gave up on her insta is it skincare she is doing?! What is Lil gems? Sounds like sweets
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Yes it’s a skincare range but all she has is the name. She’s been sending surveys out to people to see what they want and is now following up with a couple of focus groups to decide what it is actually does and packaging etc
 
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