I'm feeling a mix of emotions after viewing this. Sympathy but also wtf? It's really sad that she wasn't left with anything of her mums. I'm not in the same boat with her, however my mum is the type of woman that just gives things away like saris etc if someone says they like her things. By the time I was born she passed down her jewelry to my elder girl cousins because she didn't think she'd have a daughter. Growing up, (I'm 20 now) I also felt a little jealous of my friends having clothes/items of their mums when they were our age. So I can't imagine how erim mustve felt, being alone without her mum and not having any of her possessions to even remember her by. It is sad and I get what she's trying to do for her future daughter, something along the lines of passing 'wealth' to future generations and them having something to remember you by. Although I do think she executed it poorly, there's nothing wrong with wanting to pass down material things to your children that will appreciate in value maybe but she phrased it weirdly so I wasnt sure how to feel at the end.
I know what you mean and your response is because you have empathy and are a conscientious person. Irum is neither of those things and she uses anything and everything to get attention on social media - even if it's negative - which shows in that video. She wants sympathy, to be comforted by strangers online and to be looked at as a poor, helpless, lonely woman with no one in the world to turn to - which is just not true. She has her godmother, grandmother, brother, father and her father's side of the family, as well as her friends whom she wheels out every now and again when she needs them for content.
We don't know how her father or his family talked to her about her mother's death and her absence, what the dynamic was like between her and Irum - and for good reason because these are very personal things that shouldn't be posted online IMO. Irum is the kind of person who shows off, flaunts wealth, is very materialistic and doesn't care unless it's designer. If she had her mother's scrunchie, she would have featured it in a lot more posts than she currently has (because it would give her all those likes and comments that she is desperate for) - and she's capitalised off her mother's death before with her untested hair oil.
The concept of leaving physical items for children is fine; you're right and there's nothing wrong with it. However I will say this: childhood lasts a lifetime. Children will forget toys or gifts, but they will never ever forget the way someone has made them feel. That's what we end up carrying into adulthood, which is why someone like her honestly needs to go to therapy and stop using her trauma to gain a following online/likes/comments.
All the designer bags, bodycon dresses, filler, Botox, trips to Dubai and jewellery will not make up for maternal absence. Irum - apparently - only has a scrunchie to remember her mother by, but there are so many deeper ways to honour that memory and Irum is too shallow/immature to do that. She also has the option of asking her dad, visiting her mother's grave or one day contacting her mother's family and asking for photos of her or even items (that might be awkward initially as there may not be a bond or a bad dynamic, and it takes a ton of courage to do).
She needs to begin sessions with a bereavement therapist to meaningfully make sense of this loss and not parade herself on social media. She makes a mockery out of grief and losing a parent, which is why I personally am instantly - and constantly - disgusted by her and the way she's been raised
She must exaggerate a bit with her stories. Remember when she said she felt excluded in the whole of university of Manchester because no one else could relate to having a single parent 
