SqualorVictoria
VIP Member
Imho she’s missed the boat. Had she launched her skin care range 4 years ago, as we were entering the pandemic, she’d have cleaned up. She was at her peak then. I, and many others, were still in blissful ignorance of her true nature. I really enjoyed her Lives at the start of lockdown.
Hell, I’d have bought her entire range back then. She had a captive audience because we had to mostly buy online.
So much has happened in those 4 years and as I said, I think she’s missed the boat.
Absolutely. Also, peoples spending habits have changed and there's so many affordable products that actually work. If people are going to spend that much they want to be assured that the products are from a reputable brand. Despite Hirons skincare 'expert' dismissing Trinny as being only involved in fashion, Trinny is a recognisable name and brand (love her or loathe her). Hirons and skin rocks (especially) are not. Beyond the freaks, most people won't have a clue who she is
And yeah this is going to sound snobby but I'd imagine that someone who goes into Liberty with money to spend is not going to be attracted to her product range
Hirons got too greedy, simple as that. She could have done what Sali Hughes did and released a budget to mid level range in Superdrug. The freaks would have lapped that up and non freaks might be more likely to take a shot at an affordable range
Instead she foolishly went for the luxury market