Honestly, that made me too angry to watch it all.
he says the makeup isn’t from a distribution line, but I call BS. That mascara for example, W7 (a cheap budget makeup brand that does a lot of copies of higher end stuff) had something identical for years.
when he was quizzed on the ingredients about the tan, he clearly didn’t have a clue. The dragon understood it better - it’s a tea stain that shows up while the actual colour develops. Brendan just piped up about how it develops quickly.
when he spoke about how well the tan was doing, I don’t think he mentioned how he sent freebies to every influencer he could, women who had salon tans, photoshop etc. And then claimed it was all down to B perfect. Tiffany brien used to photoshop herself to death while claiming her colouring was all Bperfect. A mainstream product using an Ad wouldn’t be allowed to use photoshop or not declare other tanning methods, which is why influencing is so popular. It absolves the brand itself if responsibility of adhereing to this regulations and then pushes it into the influencer themselves.
the markup itself is shocking and I almost can’t believe he was happy to go onto TV to mention it. €4 for a unit if that mascara which sold for what, €25?
I doubt Brendan has ever been to the factory in China that makes his product. Many cosmetic factories there are excellent and treat workers well. But many more do no. Workers are kept in your usual awful sweatshop scenario with harmful chemicals, long hours and terrible pay. That’s how Brendan is able to get his tacky mascara for €4. His fortune and buisness is based on the misery of a plethora of others that he likely buries his head in the sand over.
on the topic of lack of ethics, on the Tiffany brien thread, a tattler complained about her to bperfect when she used offensive language to describe herself before putting on the tan.
the company breached GDPR and gave Tiffany her details, made no further comment and was happy to continue working with her. All about equality though of course, according to the Bperfect website.
as the dragon said, it’s all about the demo. Brendan is an excellent salesman, which is why he did well at trade shows and shopping centres. He was astute enough to know that sending his products as freebies to the right influencers was cheap and effective marketing. But his ethics are on the floor, and his products are awful.