BeckiJones4 #131 Triple Patty for the Fatty

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My kiddo is poorly at the moment, so I’ve been awake with them most of the night. Whilst staring mindlessly at the ceiling, I was thinking about Big Back Becki, and her content and brand strategy (I know, I need more going on in my life). I would guarantee that very few brands want to work with her, because her engagement is predominantly negative. When creating a campaign, any influencers are vetted thoroughly - social listening metrics would determine that Becki is a risk to a campaign, and she’d be immediately struck off the list.

If she was actually savvy (unlikely), she’d have one last go at adopting a healthy lifestyle. Maybe work with external stakeholders and content creators that allow her the space to show humility, and a willingness to take on feedback, whilst leveraging their combined audience (collaborating with Charley Jenni would be a great start). She’d have engagement from people that want her to fail, some who view out of fascination, and others that see themselves in her, but need a boost to pursue their own journey.

She could then engage with food-related sponsors for her ‘treat days’, which would be seen as an event, rather than an everyday occurrence. Then, as the weight comes off, she can partner with fashion brands to showcase on the reg.

As the government start to crack down on paid and organic marketing that promote high sugar/high fat products and brands, she’ll be left with very little room to manoeuvre. She needs to pivot, if she wants to profit.

So Becks, if you’re reading this, I normally invoice people for consultations like this, but this one is a freebie.
 
getbackinyourlane said:
My kiddo is poorly at the moment, so I’ve been awake with them most of the night. Whilst staring mindlessly at the ceiling, I was thinking about Big Back Becki, and her content and brand strategy (I know, I need more going on in my life). I would guarantee that very few brands want to work with her, because her engagement is predominantly negative. When creating a campaign, any influencers are vetted thoroughly - social listening metrics would determine that Becki is a risk to a campaign, and she’d be immediately struck off the list.

If she was actually savvy (unlikely), she’d have one last go at adopting a healthy lifestyle. Maybe work with external stakeholders and content creators that allow her the space to show humility, and a willingness to take on feedback, whilst leveraging their combined audience (collaborating with Charley Jenni would be a great start). She’d have engagement from people that want her to fail, some who view out of fascination, and others that see themselves in her, but need a boost to pursue their own journey.

She could then engage with food-related sponsors for her ‘treat days’, which would be seen as an event, rather than an everyday occurrence. Then, as the weight comes off, she can partner with fashion brands to showcase on the reg.

As the government start to crack down on paid and organic marketing that promote high sugar/high fat products and brands, she’ll be left with very little room to manoeuvre. She needs to pivot, if she wants to profit.

So Becks, if you’re reading this, I normally invoice people for consultations like this, but this one is a freebie.
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Most people with over 800k have brands falling over themselves to work with them. I think bison's biggest brand was Spar and that was one videum never to be repeated so obviously didn't make them any money. My friend has under 200k followers and got 7 beauty advent calendars gifted. Becki doesn't get anything like that.

Everything you said is right but she's very short-sighted.

Hope your kid is better soon!
 
Also - she talks to her viewers about how there’s no need to feel embarrassed about asking for a seatbelt extender; imagine how powerful a message it would be if she she showed herself joining and working out in a gym? I know that as an obese person, I was embarrassed about working out, thinking that my big body was being judged. If she took some of that fear away for her viewers, that would lead to some very positive engagement.
 
When she’s showing duty free chocolate and calls it “choccys” never mind Cory, it’s Charley who should be worried, Becki copying everything she does the bleeping weirdo. She’s obviously with Shirley, she’s so embarrassing. Bet she’s all “ok rach shush while I record myself eating” bleeping pathetic big back toddler bleep
 
getbackinyourlane said:
My kiddo is poorly at the moment, so I’ve been awake with them most of the night. Whilst staring mindlessly at the ceiling, I was thinking about Big Back Becki, and her content and brand strategy (I know, I need more going on in my life). I would guarantee that very few brands want to work with her, because her engagement is predominantly negative. When creating a campaign, any influencers are vetted thoroughly - social listening metrics would determine that Becki is a risk to a campaign, and she’d be immediately struck off the list.

If she was actually savvy (unlikely), she’d have one last go at adopting a healthy lifestyle. Maybe work with external stakeholders and content creators that allow her the space to show humility, and a willingness to take on feedback, whilst leveraging their combined audience (collaborating with Charley Jenni would be a great start). She’d have engagement from people that want her to fail, some who view out of fascination, and others that see themselves in her, but need a boost to pursue their own journey.

She could then engage with food-related sponsors for her ‘treat days’, which would be seen as an event, rather than an everyday occurrence. Then, as the weight comes off, she can partner with fashion brands to showcase on the reg.

As the government start to crack down on paid and organic marketing that promote high sugar/high fat products and brands, she’ll be left with very little room to manoeuvre. She needs to pivot, if she wants to profit.

So Becks, if you’re reading this, I normally invoice people for consultations like this, but this one is a freebie.
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Totally agree with you, she could do so much with her platform (bought followers and all!)
All she wants to do is eat. Thats it, that’s her life. It’s pretty sad really. I know she’ll say we don’t see everything. With the amount she eats I’m amazed there are many more hours in the day for her to do anything else! I mean she’s annoying in many ways but it’s a shame she doesn’t have management who could encourage her in other ways and get her real opportunities-not kilos of free chocolate from B&M!! She goes ok about skin care and beauty products but even they aren’t gifting her. Says it all!
Anyway, wonder how many variations of burger and chep we’ll get today in Buuuuuhlin!?
 
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Did she reserve the table at the restaurant in the airport, this is a major fatty moment
 
HaventAClue said:
When she’s showing duty free chocolate and calls it “choccys” never mind Cory, it’s Charley who should be worried, Becki copying everything she does the bleeping weirdo. She’s obviously with Shirley, she’s so embarrassing. Bet she’s all “ok rach shush while I record myself eating” bleeping pathetic big back toddler bleep
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My eyesight is tit but someone said its Shirl in the mirror reflection when she's sandwiched between the cabin crew.

Actually surprised by her breakfast and going to the deja vu museum. Becki in her (slightly) cultured era.
 
I don't get the secrecy. I can see it being nobody but Rachel.
Even this morning "I have gotten a hot chocolate and this is a latte" - just bleeping say and my sister got a latte.

She also checked in a large bag? Why! I can do a week in the sun with a 10kg cabin bag and I am a size 20 so not like my clothes are small, and that includes about 20 knickers because ya know , just in case.
When she mentioned all the liquids she would be bringing, face care and make up I was thinking there was no way she would get them all in a sandwich bag.
bigglebopperey said:
Hate having to wait for flabia to upload her vids as I'm blocked 😂😂😂
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I am blocked too, I literally just type in www . tiktok . com. / @ beckijones4 in to phone browser and select not to open in the app and it bypasses the block. I was not making a new account just for that landwhale.
 
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