I know that no every one here listens to BBC Radio London but I would be very nterested to know what fellow BBC radio listeners think about the following:
During Jason Rosam's show, at 6:34:30 this morning on BBC Radio London a station promo was played that contained a clip from a caller to Jo Good, where the caller said listening to the show was "like being immersed in Middle Aged Minx", to which Jo Good replies with huge cackle.
I find it unbeliveable that this has been allowed, it is a clear promotion on the BBC of what is their presenter's personal brand. Middle Aged Minx is the alter-ego of Jo Good, under which name she operates on various social media platfoms to run adverts for many brands, including: Yvette Sports, Lily Silk, Function of Beauty, Cherryz, Paula's Choice, Next Beauty, Hello Fresh, Sole Bliss shoes, Gatineau, Chantecaille, Current Body, Natural Instinct raw pet food, se is also an "ambassador" for Paleo Ridge raw pet food.
Jo Good admits that her social media is a commercial enterprise, saying that it is to be her pension, or her "plan B" career if the BBC ever kick her out.
Jo Good often name checks her social media handle during her show, telling listeners they can see what she is wearing, or that there are photos of her dog, or something seemingly inconsequential. If these listeners do visit her socials they will encounter ads for many brands, and, more confusingly, these are rarely discosed as such. For example her YouTube videos that contain ads will not be labelled transparently as required by the ASA, ie delcaring it as an AD in the TILE of the video, in order that it is apparent on any device.
Do we think this is what our BBC's airwaves should be used for?