What's amazed me from the start is the sheer volume of the NFTs (5555?). Anna believed her own hype so much that she set a stupidly impossible number to sell. A real sell out of a smaller number would have given her the actual right to say that the launch was a success, the NFT's would be resold at above their value = happy investors, amazing kudos to Anna for selling out as she said she would, excellent work, now move on to the next thing.
Instead she got greedy and did zero research on her customer base (entrepreneurial fail 101); she may have known a lot about the market but she really didn't understand the assignment.... or did she always just intend to pocket the money, thinking the investors would walk away after a while.
She may get away with keeping their money but her reputation will always be tit; imagine if TAW Collective actually did take off and go global... this grifting will follow her around forever and will always come up.
Instead she got greedy and did zero research on her customer base (entrepreneurial fail 101); she may have known a lot about the market but she really didn't understand the assignment.... or did she always just intend to pocket the money, thinking the investors would walk away after a while.
She may get away with keeping their money but her reputation will always be tit; imagine if TAW Collective actually did take off and go global... this grifting will follow her around forever and will always come up.