Sorry long post
I actually really liked her to begin with; I’m in a relationship so didn’t look to her for advice on marrying rich but more so for what sorts of fabrics/lesser known designers that are really good quality. There is so so much tea on Lipstick Alley and Guru Gossip, however the latter is so
bleeping slow I can never access it anymore. It really opened my eyes that what she is selling is pretty much all smoke and mirrors.
Like others have mentioned, she was on a reality dating show in her early 20s, kind of like Ex on the Beach/Love Island, and also featured on a cringey song. There’s load of old pics of her under the name Aija Darling if you dig deep enough, some old friends’ blogs have them and she looks so so trashy. Really cringy pics posing in clubs etc. Nothing wrong with it but you can see how much she’s forced herself to have a new persona that it makes me question how much of her is genuine. I think deep down she would still love to go out and get trashed and lounges around when home alone like a slob, you know like actual normal people
People on the other forums dug a bit and it’s likely she changed her name and moved countries so she could reinvent this new rich elegant persona without anyone knowing or finding her other stuff. But obviously, it gets out in this day and age.
In regards to her partner, there’s loads of rumours that it’s more of an arrangement instead of a proper relationship, and that he cheats/is gay (idk if I believe this bit, but do find it strange that she’s selling this “I’ve bagged this rich man” when they’re not even engaged let alone married and tied down. She rents in a not that great area of Geneva, and the backgrounds she films her videos in isn’t her actual place, it’s often at hotels. Which begs the question, surely if you’ve finally met a rich guy who funds your flat, it would be nice enough to film in? Or maybe it’s because she’s trying to project an image that isn’t really there?
Don’t get me wrong, he’s a banker and she’s made a lot off women taking her word as gospel so they’re still going to be living nicely, but I really don’t believe that her partner or herself are as high up as she wants people to think. She’s also got a name for herself now, and honestly, what man in high society would willingly introduce her to his other respected colleagues and family, all of them knowing that she teaches women how to hacks on effectively changing yourself to get in with the rich? That would be seen as crass and never ever accepted in the circles she wants to actually be in. I would be a bit embarrassed, so maybe he doesn’t want to be all over her instagram (obviously just speculating but maybe it’s not her choice and rather his).
The old fuddy clothes also make me think that she isn’t in high society circles either; she’s just read and studied what she thinks is high society when in reality that’s what middle aged women wear. If you look at the likes of old money people in their 20s/30s a lot of them are still conservative but trendy, which she isn’t. A lot of people have claimed all of her info on her youtube and courses are effectively regurgitated from books that are already available too, making me think this further. I do like her in some ways, but wish she would be more honest.