Sarahs Day

• 4 Dec - Pregnancy Tests
A box of pregnancy tests and tampons were spotted on the counter in Sarah's vlog before she casually moved them out of frame. Since she kept the footage of them in the vlog (instead of re-filming that segment) it can be assumed their inclusion was on purpose and she's deliberately trying to bait pregnancy speculation again.

• 20 Nov - Stolen sunglasses update
Sarah uploaded a new photo which showed her wearing Prada sunglasses. Fans thought she had gotten the stolen pair back but Sarah revealed she had bought a new pair instead and would be filming a "life update" about the situation soon.

• 17 Nov - Tone deaf - Israel / Hamas war
Sarah releases her cookbook isn't able to be shipped to Israel and asks how to send presents to children in Israel and Palestine.

• 14 Nov - "Racist" comments
Sarah made a curried egg wrap for F's lunchbox and said he would be the "smelly curried egg boy" at school. A fan DM'd her and said her words were "borderline racist", which caused Sarah to go on a rant on her stories. She insisted she only meant the eggs which is why she said "smelly egg boy", deliberately ignoring the curried part.

During the rant Sarah said she knew there would be articles written about her and, unsurprisingly, there were. Both the Daily Mail and News.com.au covered the topic with near identical articles.

• 12 Nov - Kurt liking bikini photos on IG
Tattlers have spotted Kurt liking lots of bikini pictures of various different models/influencers on Instagram using his KJTilse business account. He has since un-liked several after it was discussed on the forum but Tattlers have since found others. 1, 2, 3

• 9 Nov - Sunee App closing down
Sarah announced she was closing down Sunee. She baited the announcement with a tearful thumbnail and a cryptic caption "Saying Goodbye" that lead many fans to believe she was quitting Youtube and commented their disappointment on her IG. While Tattlers have been predicting the end of the app for months now, the official announcement took her fans by surprise.

The Sunee website states that people will have time to screenshot their favourite recipes but many commented to say recipes were deleted soon after the announcement and they didn't get chance. People with outstanding subscriptions need to contact support to be issued a refund.

• 31 Oct - Stolen sunglasses saga
Sarah had her Prada sunglasses stolen while she was at the post office. She left them unattended on the counter while she went to get M who had run off and someone stole them. The theft was caught on camera and Sarah wanted to take a picture of the thief to show to her local followers so they could help identify her and hunt her down. Fortunately, Sarah wasn't allowed to do this. The next day Sarah reported the theft to the police.

Two weeks later, the police posted an appeal to their Facebook page, which included pictures of the thief (likely the ones Sarah saw at the post office). Sarah could now share the photos since they've been made public but she's not talked about the topic since.

• 20 Aug - Cookbook name and cover "reveal"
Sarah revealed the name and cover design of the cookbook. It is the same name and cover design she "accidentally" showed on her stories back in March.

• 14 Aug - Cookbook update
Sarah announced she had paid the deposit for the paper stock. The cookbook is being printed on "the most beautiful, rustic, woodfree, matt finish paper". She now hopes for it to be released by Christmas.

• 13 Aug - Stressing over Bali or Fiji
Sarah was stressed over trying to chose between Bali or Fiji for their luxury family holiday in two month's time. She ended up choosing Fiji, blaming M having a poor gut due to antibiotics as the reason not to go to Bali.

• 31 Jul - Officially Stopped Breastfeeding
Casually mentioned on her stories that she officially stopped breastfeeding two weeks ago (around mid-July).

• 23 Jul - Another example of Sarah not using social media on Sundays
This is the second Sunday in a row she has posted on Instagram since claiming she doesn't post on Sundays. She also posted the Sunday before when M was admitted to hospital again.

• 16 Jul - Admits to getting lip filler
Someone commented on the photo dump post saying it looks like Sarah has new lips and she replied saying she got hyaluronic filler.

• 16 Jul - Sunday
Posts a photo dump of her weekend and uploads five story slides on Sunday despite previously claiming she doesn't go on social media on Sundays.

• 15 Jul - Esmi mispronunciation
Sarah uploaded an advert for Esmi and in the comments someone asked how to pronounce the name of the brand. Esmi responded with "Es-may", not "Es-mee". Sarah then sheepishly addressed it on her stories to say how embarrassed she was for mispronuncing it all these years and why didn't anyone tell her.

• 14 Jul - Cookbook Update
Sarah gave a brief update on the cookbook status on her stories. She said the cookbook is now "out of her hands" and should be printed "basically any second" and to stay tuned for a launch date.

• 14 Jul - Addressing the 7 Days Of Series
Sarah finally addressed the fact she stopped posting the remaining three days of the series. The reason she stopped was because she's been too busy playing with her kids and being hands on so she hasn't had time to make content. This is ignoring the fact she still had time to upload a vlog, film a GRWM ahead of her cameo in Brenton's YouTube series and create an Esmi advert. She still plans to finish it. One day.

• 10 Jul - Doesn't do social media on Sundays
On Sunday 9th Sarah fails to upload Day 4 of the 7 Days of Healthy Habits series. She instead uploads it on Monday 10th. When asked why she didn't post it the day before Sarah replies saying she doesn't go on social media on Sundays.

This is a far as she gets with the series as she doesn't upload any more.

• 6 - 8 Jul - Day 1 - 3
Sarah launches her 7 Days Of series. She uploads Day 1, 2 & 3 on Thu, Fri & Sat respectively.

• 5 Jul - M is home / 7 Days Of Series
M is home from hospital. He had rotavirus.

Sarah announces her 7 Days Of series because she's had a rough week and needs a reset.

• 3 Jul - Romanticising M's hospital stay
Sarah posts a video to her stories from M's hospital room with the caption "a little skincare to romantisize this...not-so romantic experience" [1, 2, 3]. She then uploads a wordy grid post featuring 8 photos of M sick and in hospital to explain what was happening.

• 2 Jul - M back in hospital
M was taken back to hospital after presenting with severe dehydration. He is kept in for three nights. Sarah claimed he was put on "high flow fluids" and antibiotics.

• 29 Jun - M in hospital
M was admitted to hospital after he had a febrile seizure. Sarah claimed he stopped breathing and needed CPR until the ambulance arrived. He was discharged later that night.

• 22 Jun - Nourish Me Recipe Book
For the end of financial year sale Sarah released a mini recipe PDF called Nourish Me. You could get this free with the purchase of any of her ebooks that were on sale, or you could buy it direct for A$9.99.

Nourish Me is apparently a collection of Sunee's top 10 most popular recipes. These recipes are:
Goldienola
Golden Pineapple Smoothie
Afternoon HIIT Smoothie
Shreddy Mango & Chicken Salad
Sunee Sausage Rolls
Simple Prawn & Chorizo Paella
Tuna & Chilli Spaghetti
Naked Snickie Bars
Sarah's Chewy Choc Chip Cookies
Bouncy Apple Cake With Lemon Drizzle

Five of these recipes are currently on the Free Recipes sections of both Sarah's Day and Sunee websites, while a 6th recipe is shown in a video on the Sunee IG account.

Sarah only advertised this recipe book on her Sarah's Day platform, she didn't post about it on Sunee, despite these being Sunee recipes. This is likely because Sunee subscribers will already have these recipes on the app and/or will know they are free on her website. Instead, Sarah targeted her Sarah's Day fans who aren't Sunee customers and wouldn't know they could get 6 of the 10 recipes for free.

• 21 Jun - Eating Lunch Contradictions & Lies
Sarah uploaded a "Bad Habits" vlog. One of her bad habits is skipping lunch (FWIW she has always skipped lunch). She'll eat breakfast and then snack on protein or muesli bars and the kid's leftovers for the rest of the day. In the vlog she then eats an apple for lunch instead of a bar and considers it progress.

Two days later she uploaded a chaotic TikTok and rambled on about how she can't understand people who forget to eat lunch because she never, NEVER forgets lunch. She makes lunch for the boys and herself, and then eats the leftovers of the boy's lunch.

This is a stark contradiction to the Bad Habits vlog and two comments on the TikTok called her out on it [1, 2]. She replied to both agreeing that all she does is graze on muesli bars and her kids leftovers, confirming that what she said about making herself lunch was a lie.

• 14 Jun - Cookbook
She's STILL editing the cookbook. Has pushed back the potential release date to Oct/Nov 2023. She's confirmed the cookbook has 129 pages, has been checked by a nutritionist, dietician, two proof readers and a copy writer, but is still finding errors.

• 29 May - Lip fillers
Said she last got lip filler a few months ago. This would have been for the activewear photoshoot when she was still actively breastfeeding M.

• 19 May - Cooking Series and Rebrand
Sarah uploaded the first episode in her new cooking series on YouTube, which also featured a new filming/editing style. Cooking content, mummy vlogging and a new, relaxed style of video appears to be her latest rebrand attempt.

• 18 May - Two new cookbooks
During the cookbook update she said she had two other cookbooks in the works.

• 18 May - Cookbook update
Sarah finally gave an update on the cookbook. It is now completely finished. She had "just got off the phone" with the distributor, Booktopia, who just needed to know numbers, which she will confirm this week. The new launch date is broadly given as October.

• 18 May - Rebranding Sarah's Day
Sarah uploaded a new photo to Instagram with a caption that said she was rebranding Sarah's Day. The photo is her new profile picture. The outfit is the same as she wore in the photoshoot for her new podcast she did back in February.

• 16 May - More engagement tactics giveaways announced
After announcing the winner of the Mother's Day giveaway Sarah announced she loved it so much she'll be doing a giveaway every second or third vlog for the rest of 2023. All people have to do to enter these future giveaways is be subscribed to her YouTube channel and comment on her vlogs.

• 14 May - Cookbook
The cookbook, Sunee Side Up, was due to finally be released today but Sarah hasn't mentioned the project since 13 March.

• 11 May - Giveaway vlog
Uploaded the Mother's Day giveaway vlog. The giveaway started from when the vlog went live and ends Tuesday 16th May, two days after Mother's Day. The giveaway is worldwide so if the winner lives in the states or Europe, they wouldn't potentially get their Mother's Day prizes for several weeks after. This is another example of a last minute idea. As it's being targeted to mums and Mother's Day, the giveaway should have been done weeks ago.

• 8 May - F cooking
Uploaded a video of F cooking on his own. It was clearly scripted and he constantly looked off camera before speaking, indicating he was being coached what to say by his parents despite them trying to edit it out.

• 5 May - Mother's Day giveaway
Sarah announced wanted to do her own giveaway on her YT for Mother's Day as she's only ever done them in partnership with brands. Proceeds to list the three brands she's partnered with who's products, not her own, will be gifted to the winner. She is also only shipping one of the prizes herself, the other two will be shipped directly from the brand.

• 1 May - Wedding Anniversary
Sarah and Kurt's two year wedding anniversary. Kurt posted a video compilation of the wedding footage and wrote in the caption "Happy 2nd Anniversary to my one true love!"

Meanwhile, Sarah complained on her stories about getting no sleep because M is a poor sleeper and uploaded a sponsored coffee cup post. The next day Sarah briefly acknowledged the day by showing the flowers Kurt had bought her, that were still laying on the kitchen counter in their wrapper and not in any water.

• 13-14 Mar - Life Changing News Baiting
Sarah said on her stories that she had some life changing news to share and was going to reveal all in a vlog. She didn't give any hints, only that she was hesitant to share the news but is doing so because everyone would find out anyway. She said the vlog was due to go live that night, but later said it would be delayed until the next day. This is a classic Sarah tactic: hype up a vlog or an announcement and then delay it so people constantly check her socials for the reveal. During this time she posted an advert for her upcoming activewear launch.

It was speculated on not only Tattle, but on Reddit and the Outspoken Podcast Facebook group that the news was going to be a second house or a holiday house. Tattle discovered both Sarah and Kurt's Pinterest accounts a long time ago and noticed more recently that both had boards for a Tilse Getaway Home. So it's been speculated they would be buying a second property for a while now.

As expected the announcement was they have bought a holiday house. Their weekend away in Terrigal a few weeks ago was so they could go and bid on an auction for a house/plot of land in the area. Sarah won the auction and they plan to demolish the existing house and build their own from scratch. This house will be their second home/holiday home/content creation and set location house that they intend to rent out. It'll probably also be an AirBnB.

Buying a second (third with the warehouse, fourth if they still have the apartment*) property is hardly "life changing" and Sarah is accused of exaggerating and baiting the news to increase engagement. At the end of the vlog she says there's more life updates to come, further baiting for future vlogs. You can read a Daily Mail article about it here.

(*They tried to sell the apartment ahead of the move into the warehouse and it sat unsold for a while. It's unclear if it ever sold)

• 4 - 13 Feb - Rug Gate
• 2 Feb - Photoshop call out
The Daily Mail Australia posted an article on Sarah getting called out for photohopping herself. [Read the article here]

• 29 Jan - Sarah's new podcast
Sarah announces on her stories that she'll be taking over the reigns reins of The Health Code podcast and going solo as Kurt is no longer interested in doing it. She asks for her follower's opinions on what she should call it if she were to change the name.

• 27 Jan - 10 Feb - Kurt breaks his back
Kurt posts a photo of him in a hospital bed saying he's fractured two vertebrae doing ju-jitsu. He said he's in good spirits and grateful he can walk. The next morning (28th) Sarah uploads a reel to Instagram to give everyone an update. After waffling on she eventually says she's waiting for an update on when she can bring him home, that he can't walk, and that it doesn't just rain in her family, it hurricanes. She later posts a photo of Kurt at home laying flat in the breastfeeding chair that they've renamed "Kurt's Recovery Chair". She says he'll probably talk about things "one day", as if it's too traumatic to talk about right now. Kurt actually posts an update on his stories the next day (29th). He explains how it happened, that it'll take six weeks to heal and that he'll need physio. He also said he can't lift anything, including M. Then on Feb 1st he's on his stories going for a walk to the beach with Fox. This isn't problematic in itself as walking and light exercise is probably advised for his injury, it's the fact Sarah said he couldn't walk just days before and now he's walking down to the beach with no issues. He also appears to go back to work shortly after.

The next time they give an update is while on holiday (10th). Sarah shares a series of stories of Kurt showing his x-ray scan, with him sarcastically saying "You want proof my back is broken people." and goes on to call everyone "dumb dumbs" which Fox repeats over and over. Kurt says he's officially a cm shorter now, which Sarah scoffs at and says he isn't. He says the reason he's walking around is because the compression is not impeding on his spinal cord. He's in pain, but not too much and is off the pain meds. Sarah jokes to him that "people see you in the background and they're like 'Conspiracy! It's not actually broken!' but no it is, he can still walk though." The only reason people have been questioning it is because Sarah said he couldn't walk. So when they see him up and about and going back to work days later they are naturally confused. It's good his back appears to be ok but they both suck for letting people fear the worse for engagement.

• 12 Jan - Instagram vs Reality
The difference between an edited and posed mirror selfie vs how she actually looked on her stories.

• 11 Jan - Photoshop
Posted a post-pilates class selfie with visibly pixelated legs and exaggerated hips/cinched waist.

• 5 Dec - Lies vs Truth
A Tattle post breaking down a series of lies Sarah said in her stories today.

• 23 Nov - Lies and Sezzy Time™ part 2
Addressed the size of her lips by saying they're just big due to wind burn and not fillers because she's breast feeding and can't get them right now. Goes on to say she last got lip filler just before her wedding, which she said was two years ago. She got married in May 2021, making it just 18 months ago.

• 23 Nov - Lies and Sezzy Time™
Said on her stories that Kurt had been away for 10 days on both the Melbourne trip previously, and this current one to Fraser Island with their church group. In actual fact he was only gone 7 days during the Melbourne trip (his team were gone 9 days but he flew back home for 2 days as Sarah was struggling with the kids), and has only been away 7 days on this latest trip as well as he left on the 16th.

• 21 Nov - Lying about fake tanning
Appeared in a White Fox Reel looking deeply tanned. When asked what fake tanner she uses Sarah says it's just her natural skin colour.

• 20 Nov - Put M in potential danger
Left M in the pram by the side of the road, turned her back on him and seemingly forgot he existed while she storied with F in the boot of the car. Post with a clip of the stories in question (might need to check the other screenshots to see where the pram is as you can barely see it behind her).

• 16 Nov - Lying about Kurt's trip
Kurt left for a work/fishing trip to Fraser Island with a large group of guys from their church, including Sarah's dad. Sarah said they were going away to celebrate her dad's 60th birthday. Not only is her dad's birthday in September but he also turned 60 in 2021 (she bought him the Aston Martin Vantage as a present).

• 13 Nov - Sezzy Time™ strikes again
Posted some throwback photos from when she was about to give birth to M, saying she was almost two weeks past her due date at this time. She was 40+5 and gave birth at 40+6. She was 6 days past, not almost 14.

• 12 Nov - Waved a knife in M's face
Uploaded a video to TikTok and IG to demonstrate how she cuts up a pear with a knife, which she did very close to M's face, so close he even flinches a few times. In the comments Sarah replied to concerned fans by saying it's just the camera angle and she wasn't actually that close at all.

• 4 Nov - Photoshop
Posted a selfie in her new activewear where she is looking extremely lean and on par with when she was self-confessed underweight. She's photoshopped her legs to look longer and leaner because in other pictures and video we know they don't look like this.

• 3 Nov - Fat shamed M
Sarah fat shamed M for feeding during the night by saying he could stand to drop those because look at the size of him. It's not the first time she's commented on his size, and is why she nicknames him Mally Moo and Moo Moo, and has even dressed him up as a cow.

• 3 Nov - Single parenting
Sarah said on her stories that mum's whose partners are away all the time (army etc) have it easier than her because they're used to it, whereas she's used to having Kurt present so she struggles when he's away.

• 29 Oct - Sezzy Time™
Said Kurt was away in Melbourne for two weeks when he was only gone for 7 days (his team were gone for 9 days but he flew home for 2 days in the middle because Sarah was struggling with the kids). Kurt posted on IG that they (his team) were gone for 9 days, yet Sarah still maintained it was two weeks on IG and in the vlog.

• 24 Oct - ED behaviour (hearsay)
Someone on the Reddit sub said their friend attended a wedding of a mutual friend with Sarah. They claim Sarah only ate her own food that she brought with her in a Tupperware instead of eating the provided food.

• 11 Oct - End of collab with La’Bang Body
La’Bang Body announced the end of their collaboration with Sarah. All of the Sarah’s Day range was up to 70% off until stocks last. Sarah has yet to acknowledge the split.

It's not publicly known if the contract came to a natural end or if something happened behind the scenes. However, LB liked numerous comments celebrating the end of the collaboration, including derogatory comments about Sarah, as well as one suggesting she lied about owning Pitty Party. La'Bang has since unliked these comments.

In a post on the Outspoken Podcast Community Facebook group calling La'Bang out for their unprofessional behaviour in liking those comments, someone defended LB by saying they wouldn't condemn LB if they knew what Sarah had done to them and the amount of money she had cost them. The thread was later deleted, presumably by the group mods, who usually delete negative discussions about Sarah.

• 26 Sep - Posted her daily routine (that's not everyday and very flexible which is the opposite of a routine) which highlights how little work she does, and finally confirmed in the comments that F goes to daycare.

• 14 Sep - Ad Breach - Esmi shampoo

• 5 Sep - Sunee 20% off for spring
After encouraging people to sign up for Sunee all throughout August for the birthday competition, she then launched the Spring into Sunee campaign where you got 20% off each month of the three month subscription for first time subscribers.

She also launched the campaign five days after the start of the meteorological spring, suggesting this was a last minute idea.

• 31 Aug - Sarah’s 30th birthday
After hyping up her birthday all month, Sarah’s birthday passes quietly. Even Kurt fails to post anything on his stories or a grid post to wish her happy birthday.

• 20 Aug - Uploaded a bikini mirror selfie with a text here. The giveaway is the direction of the strips down the back of the shirt next to her waist, which are vertical in other pictures.

• 2 Aug - Sezzy's Ultimate Birthday Giveaway
The "giveaway" was first mentioned at the end of a vlog uploaded Friday 29th July. Here Sarah says it's in partnership with Tropeaka, is the biggest giveaway she's ever done, the prize is worth a lot of money and to be entered into the draw you must be subscribed to both Sunee and the Body Bloom delivery service.

The competition officially launched four days later on 2 August, with it being promoted on Sarah's Day, Sunee and Tropeaka Instagram accounts. The promotor is Tropeaka. The competition will run (Promotional Period) from 12am AEST 1 August 2022 - 11:59pm AEST 31 August 2022, and the prize will be drawn within 2 weeks of the End Date, on 9 September 2022 at 1pm AEST. The winner will have 3 months from the draw date to claim the prize. The winner has to use the prize within 1 year of being declared the winner.

- Prize: The prize is advertised as being: "A one-night, 2-bedroom stay for you and your bestie at a 5-Star hotel in your closest city, wherever in the world you live, along with premium car hire*, a luxury spa treatment, pilates*, dinner, brunch and $1000 AUD spending money for you and $1000 AUD spending money for your bestie!"

- How To Enter: "To enter and be eligible, Entrants must, during the Promotional Period, either:
Option 1: Subscribe & Save to either Body Bloom ($57 AUD) or Fit Protein ($41 AUD) via a subscription in the month of August
Option 2: Become a paid Subscriber to the Sunee App ($48 AUD) in the month of August
Subscribing to both options will give you a bonus entry, therefore making it three entries."

All three Instagram accounts say existing subscribers to either option are automatically entered into the draw, yet this is not stated anywhere in the T&Cs. It explicitly states during the Promotional Period.

-Scam: This "giveaway" is a scam because you must spend money to be entered into the draw. The minimum an entrant must pay to enter the draw is $41 AUD, while being encouraged to spend at least $89 AUD for a bonus third entry. Those who subscribe to Sunee are also locked into a three month subscription which can't be cancelled. The definition of a giveaway is something that is provided for free. The T&Cs state this competition is a game of chance making this a lottery and not a giveaway.

• 6 Jul - Sarah said Mal is constantly getting sick because he was given antibiotics during his last hospital stay and they have ruined his gut microbiome. Claims his doctors agree with her.

• 4 Jul - Sarah claims she’s at the gym for the first time in ages, forgetting she was there a week ago when she told us she was struggling after having covid. She’s using the stairmaster with ankle weights and calls it a “chill session”.

• 20 Jun - 4 Jul - Wellness Week
-Wellness Week began Monday, June 20. In the IG post advertising it Sarah states in the caption it will last for two weeks. Then on Monday, June 27 she posted a pre-filmed video saying she was extending WW for another week.
- Wellness Week included 20% off her ebooks, free activity bingo, free fill your cup journal and “free” meal plans that required a subscription to Sunee to fully access. She also offered one month free for Sunee, but you had to sign up to the minimum three month subscription first.
- Sarah said she’d be posting wellness inspired content every day during WW. She posted a What I Eat In A Day vlog, two adverts for White Fox, one with a 30% discount code, a partnered giveaway with Esmi Skin Minerals, a Tropeaka advert with a 15% discount code, a 30 minute Pilates workout video advertising her Sezzy Timer app, another Tropeaka advert, this time with a 10% discount code, a Sunee ad, and finally an ebook ad.
- Wellness Week was used to disguise the end of the financial year sales, hence the numerous adverts and discount codes and no actual wellness content.

• 26 - 30 Jun - Kurt leaves for a week (actually just 4 nights) for work, leaving Sarah with the two kids for the first time. She says she’ll be one her own but her mum and sister Em (who's heavily pregnant) will help. Later in the vlog we learn her mum stayed the first night and that Em stayed for the next three nights so they could deal with Fox and Mal and Sarah could get some sleep.

• 12 - 25 Jun - Covid Saga
12 Jun - Everyone in the Tilse house is sick with flu symptoms. Despite this Kurt took Fox to a play date as Sarah “couldn’t cope with his energy”. Later that day Sarah tests positive for covid-19. Begins iso.
13 Jun - Sarah backtracks and says Kurt and Fox are not sick. They aren't socially distancing.
14 Jun - Sarah and Malakai both have a fever.
15 Jun - Mal tests positive for covid.
16 Jun - Kurt tests positive for covid.
17 - 18 Jun - Sarah and Mal feeling better.
19 Jun - Sarah starts throwing up, thinks it’s a stomach flu instead of a covid symptom despite being in iso. Fox is asymptomatic. Kurt quite sick and was sleeping in Sarah’s bedroom “just in case”. She doesn’t explain what this means.
20 Jun - Sarah’s isolation is finished. Start of Wellness Week.
21 Jun - Fox now has symptoms but is testing negative. She had already said he was asymptomatic, suggesting he was positive but showing no symptoms.
24 Jun - Mal still unwell. No mention of Kurt or Fox.
25 Jun - Sarah now saying she got over covid “a few weeks ago” but is struggling physically at the gym and fears long covid.
No further health update on Kurt, Fox or Mal.

• 3 Jun - Three days after Mal was discharged from hospital after he apparently stopped breathing the Tilse family went on holiday with friends.

• 28 May - 1 Jun - Malakai in hospital
Sarah's infant son is taken to hospital after Sarah ignored initial warning signs of him "turning blue". Sarah decided to take him to the zoo instead, where his condition deteriorated on the way and was rushed to hospital.
- Subsequently, she put everything on Instagram (stories) images of him in a vulnerable state. Began explaining that doctors have no idea what is going on with him.
- The next day she explains that he had 2 more episodes of mottled skin colour, so they need to stay for more testing.
- She proceeded to make an ad for Body Bloom, saying she is constipated and hasn't been to the toilet in over 24 hours and that her "Gluten Intolerance" may be back. Making over 10 stories about this. When Mal was to be transferred to a children’s hospital for specialized tests she had a panic attack over the thought of a shared room. They get a private room but she then complains she “can’t shower” because it’s a communal shower.
- Mal was discharged after 4 nights in hospital (not a week as she claims) and Sarah would “explain all” in a vlog. This “explanation” was an afterthought at the very end of said vlog - Mal just had a cold.
- This is another perfect example of Sarah exploiting her vulnerable child's health for Instagram engagement and content and to make money. She also has a disturbing way of making a situation involving her child's health about herself.

• 17 May - On The Health Code Daily podcast Ep.143: How do you manage conflict?, Kurt talks about how Sarah gets angry at little things, saves them all up and then unleashes it all at once at him and every time she does that he feels attacked. His solution is to try and remove himself from the situation because, in his experience, whenever he “fights back” and tries to “defend” himself it makes the situation worse.

• May - Struggling mum narrative
Sarah was left to do the bedtime routine for both children for the first time in the 9 weeks since Malakai was born and she ended up having a breakdown. Fox wasn’t the problem, Malakai was. She said all three of them ended up in her bed crying until Kurt came home at 11pm after he was held up at work. Sarah said she blew up at him as soon as he got home because he wasn’t there to help her. The next morning Sarah had another breakdown because she missed her pilates class due to feeding Malakai. Two days later she talked about how she’s struggling to balance mum and work life, while storying from a park and getting takeaway lunch. She said she was vlogging these days but is anxious about how it’ll be received.

• 15 May - Yoga controversy
Replied to a comment on an IG post that the practise and foundation of yoga doesn’t align with her personal values or beliefs despite practising it for years, follows numerous yoga accounts on IG, has many vlogs dedicated to it, has released an activewear set called Vinyasa, and uses a custom made Sarah’s Day Meraki yoga mat, a brand that is promoting the new pregnancy ebook as their mats are featured. Sarah has also claimed she met Kurt at a yoga retreat (though rumour has it they actually met on Tinder). This comment has since been deleted.

• 12 May - Bounce Back drama
The Health Code IG posted the posed and edited white bikini picture of Sarah to advertise their latest podcast episode, Ep.139: Sezzy’s Top Tips To ‘Bounce Back’ After Pregnancy. The post received a lot of backlash which at first resulted in the standard block and delete, but later the entire post was deleted and an apology post was made instead. In this apology Sarah and Kurt agree that “bounce back” culture is toxic and has no place in 2022, that the episode itself was not at all about bouncing back despite the title, say in future they’ll personally cross check all titles and social media posts before they go live - insinuating that it was a member of their team that came up with it and not them. Finally, they say they’ve removed the episode from Spotify.

This apology was insincere for several reasons. First, Sarah has been talking about bouncing back since 1 week postpartum when she posted that picture in her jeans. Second, they absolutely knew what the title of the episode was called because they discussed it in the opening segment. Sarah says, “Now, before you send me hate, this title is called How I Bounced Back.” She says she racked her brain for a better title to which Kurt says “I don’t care if it’s too sensitive.” So this part of the “apology” is a blatant lie. Lastly, they said they removed the episode but all they’ve done is rename it to Sezzy’s Top Tips: Caring For Your Body Postpartum and edited some sections out.

The drama was covered by the Outspoken the Podcast which accused Sarah of being disingenuous on the topic and that the episode was a soft launch to introduce the new pregnancy fitness ebook she’s releasing with her physio. They also call out the fake apology post, especially the part where they say bounce back culture has no place in 2022 and go on to play an excerpt from the original episode of Kurt mocking people who find the topic offensive and labels them “too sensitive”. They also call out the fact the apology post didn’t actually apologise for anything and that they only issued it to save face with Spotify. The episode was released May 16 and is well worth a listen as they cover how toxic both Sarah and Kurt are about diet culture in general.

• 22 Apr - Claimed at the end of the long awaited and baited Fox’s haircut vlog that she doesn’t use her children as content. Sarah's IG feed after said vlog.

• Mar - Shared a selfie of herself 1 week postpartum showing off the fact she was back in her pre-pregnancy jeans.

• Mar - Throughout much of her latest pregnancy Sarah complained most days that she couldn't workout, or even walk or hold a blender some days, due to the pain of her SPD. However, since giving birth she's now adamant she worked out consistently throughout the pregnancy. The narrative change is likely due to the new pregnancy and postpartum exercise ebook she'll be releasing soon in partnership with her women's health physio.

• 18 Mar - Admitted she was gifted a new pram from Redsbaby when she had F, but she "didn't really care about it", left it outside and it got ruined. So Redsbaby gifted her a second pram after she had M.

• 14 Mar - Gave birth to second child, Malakai Koa Tilse, on 14th March (40+6 - sooo early!). Sarah claims no one came close to guessing his name and that no one noticed when Fox said it on her stories on 3rd Jan (we did). While many thought it might be Micah, both Malakai/Malachi and Koa were first mentioned 4th Jan after she shared a Spotify playlist called MKT, likely as a distraction to ebook backlash.

• 8 Mar - Made jokes that she forced Kurt to have sex with her five time to bring on labour with F. [1, 2, 3]

• Mar - While Sarah has yet to publicly address the third ebook, she has responded to an Ad Standards complaint. Sarah claims that "issues like this" happen because she has haters who like to twist her words simply because they don't like her. "It's exhausting trying to make my haters happy." She also makes a thinly veiled threat to get her lawyers involved. The complaint was unfortunately dismissed.

• Feb - In episode 78 of The Health Code Daily podcast they talk about supplements and admit they will get in hot water for this topic. Kurt says that a lot of the supplements he's taking at the moment are to try and prevent him from "getting sick from a particular virus that's going around". He says he's not a doctor but has done his own research. Says the "vid" is such a touchy topic and that the doctor on the Joe Rogan podcast is being "absolutely demonised". Sarah chimes in to say if they did an actual episode on *whispers* "the virus", she'll get a SWAT team at her house, she'll be scared and Kurt says they'll lose their platforms.

• Feb - Went on a 4 minute rant on her stories about Fox's sleeping situation. In summary, Fox is having issues sleeping, "I not even gonna call it a sleep regression, he's almost 3, grow up." He keeps waking them up in the middle of the night saying he's scared which she proceeds to mock and accuses him of lying. Is annoyed she has to get up to attend to a CHILD when she's potentially days away from doing it for a newborn. Had a dig at Kurt for not handling it and says Fox's bed is ruining the aesthetic of her room.

• Feb - Still hasn't addressed, or even acknowledged the existence of, the ED promoting ebook.

• Jan - Released Sweat it Limitless. Sweat it Limitless is the third and final progression of the 'Sweat it' series. Sarah claims this ebook contains the workouts she "personally designed and completed" in the run up to her wedding for her 'wed shred' body. To announce the release Sarah posted a Reel to Instagram.

The ebook and the advertisement of it is problematic for a number of reasons. One, it was released on Jan 1st, promoting toxic diet culture. Two, Sarah has no qualifications in health and fitness. Three, Sarah had been working with a Personal Trainer for at least 6 months to prepare for the Fitness Retreat and her wedding, which she is failing to declare. Her PT even took the credit for Sarah's peach butt on her wedding day. Sarah hasn't mentioned or credited her PT at all. Four, the text in the Reel itself is targeting people with an unhealthy mindset to food and exercise. While Sarah goes on to say she no longer has this mindset, found balance and listens to her body, this is a voice over with no text/subtitles. Despite everything she says in the Reel the caption for the post reads "In 8 weeks you’ll have 8 weeks of excuses or 8 weeks of sweat & progress!!" This is a contradictory and potentially harmful message. Are you listening to you body by not working out for one day or are you making excuses? This ebook is also supposed to be the hardest and most intense of the three programs, which, considering Sarah lost her period while making the first "beginner" ebook, is alarming.

Initial criticism on Sarah's IG was deleted so people went to places like Facebook and Reddit to discuss it. Sarah left one negative post up, which she had replied to. Three days later it has almost 900 likes. Since then other platforms are starting to speak up and directly call Sarah out. [IG 1, 2, 3] [YT video]. The Outspoken Podcast is planning to talk about this in an upcoming episode. Despite growing criticism Sarah is yet to address the situation.

• Dec - Admitted on a recent Health Code Daily podcast (Ep. 35) to regularly having sex while Fox is in the same room. They joked about this one time he woke up in the middle of them 'doing the dirty' and said "Daddy", to which Kurt responded with, "Yes, call me Daddy," thinking it was Sarah

• Dec - Announces she's releasing a 24 week pregnancy fitness guide in collaboration with her physiotherapist.

• Dec - Baited a medical emergency on her stories but said we'd have to wait for the vlog to find out what's wrong. She did state her and the baby were ok. It was just Braxton Hicks.

• Dec - The Health Code posted "To a guy, does it matter if a girl is a virgin?" to their IG to promote their latest podcast episode. The post received a lot of backlash (200+ comments) which are surprisingly still up [1]. THC defended the topic by saying the question was submitted anonymously by a Coder, and when asked to address the comments, Sarah said to listen to the episode for their response (as if they had responded to the comments in the episode beforehand).

• Dec - Malibu Boats gifts Fox a life jacket which Sarah posted to her stories but then deleted. Kurt kept his stories up. They went for another speedboat trip with friends and Fox wore his vest.

• Nov - Went on a speedboat trip and no one wore life jackets, including Fox. [1, 2] Both Sarah and Kurt deleted their stories within 10 minutes and the company who owns the boat deleted comments and blocked people calling them out. Sarah was also seen driving the boat which isn't allowed without a boating license, which she unlikely has.

• Sep - Was spotted having a picnic with friends the day before lockdown was lifted - only the vaccinated were allowed at the time. Neither Sarah or Kurt posted to their stories, but Brenton and their Pastor, James, did before deleting.

• Sep - PCOS Drama - After announcing in a vlog she conceived baby #2 first try loads of people commented about her PCOS diagnosis. Sarah responded by saying she was misdiagnosed and that doctors are too quick to label women with fertility issues. For more information on her PCOS journey, check out the Deep Dive section below.

• Sep - eBook Sale Scam + Pregnancy Announcement: On 20 Sep Sarah announced she was starting an 8 week challenge for her ebook. To encourage people to do it she offered a 20% discount on both ebooks and promised to do the challenge each day with them. She completed day 1 of the challenge but on day 2 she announced her pregnancy and therefore wouldn't be doing the challenge. People spent money thinking they'd be doing the 8 weeks with her but Sarah knew beforehand she she wouldn't be doing it as she was already 16w pregnant. The challenge was never mentioned again.

• Aug - Delicate Family Matter + MC Baiting
• Aug - In trouble for not declaring ads
• Jun onwards - Pregnancy Baiting

• Jun - Pink Ticket giveaway failure. Sarah and WF offered a 30% discount on Sarah's active wear collections and all purchases were in with a chance to win a Pink Ticket. Winners of a Pink Ticket won entry to a WF event in Sydney in July. Two out of the three winners were announced but nothing more was ever said. The event is thought to have been cancelled due to the pandemic, and as this was a clause in the T&Cs, WF do not have to follow through with the competition. It was never mentioned again.

• Jun - Sunee App Review Scam
• Jun - Traveled to Byron, got sick, didn’t test for covid until they got home
• Apr - Admits to getting lip fillers - gaslights fans - [1, 2, 3]
• Jan - Sunee App launched with numerous errors and spelling mistakes

• Dec - Posted a bible verse alluding to God protecting people from covid but non believers (the wicked) would die
• Dec - OTT Fake Tan or Blackface?
• Nov - Ruined small business Sabi & Soul
• Sep - Yidaki Scandal - Bought Kurt a Yidaki for Father’s Day
• Jun - Tokenistic BLM + Black Out Tuesday posts
• May - Cultural Appropriation Scandal & silencing BIPOC
• Mar - Posted about boosting immunity to protect you from getting Covid-19
• Feb - Went to Tasmania for Kurt’s brother’s wedding - bitched about his family
• Feb - Fragile Baby Bird Incident
• Jan - Australian Bushfire Donation Scam

• Dec - Hawaiian Airlines Meltdown
• Nov - $1 Bushfire Donation Backlash
• Mar - Ignored dr’s advice to induce Fox - put him in danger in order to have a natural delivery

• Jul - Says she cured her CIN3 by boosting her immunity

• Dec - Blames CIN3 on bad immunity due to evil antibiotics from staph infection and gut parasite
• Sep - Staph infection / Spider bit saga
• Jul - Bali trip - gut parasite drama

• Sarah Stevenson

ABN: 87 361 168 653
ABN Status: Active from 17 Aug 2015
Entity Type: Individual/Sole Trader
GST: Not currently registered for GST (cancelled 01 Oct 2018)
Main business location: NSW 2233

Businesses under this name:
Sarahs Day
Status: Cancelled
Registration date: 28 Apr 2017
Renewal date: N/A
Cancelled date: 18 Feb 2021

• Sarah’s Day Pty Limited

ABN: 55 620 321 422
ABN Status: Active from 07 Jul 2017
Entity Type: Australian Private Company
GST: Not currently registered for GST (cancelled 02 Oct 2020)
Main business location: NSW 2233
Not entitled to receive tax deductible gifts

• The Trustee for the Sarah Stevenson Trust

ABN: 67 696 380 190
ABN Status: Active from 10 Jul 2017
Entity Type: Discretionary Trading Trust
GST: Registered from 10 Jul 2017
Main business location: NSW 2233

Businesses under this name:
Sunee
Organisational representative(s): Sarah’s Day Pty Limited
Registration date: 16 Jan 2020
Renewal date: 16 Jan 2026
Cancelled date: N/A

Development

• In September 2020, it was discovered that a newly created company called “SUNEE PTY LTD” was connected to another business entity called The Sarah Stevenson Trustee.
• Users realized that a trademark claim was not filed for the new business until July of 2020, despite Sarah making promises that her “cooking project” would be released in early 2020.

Launch

• The app was launched 11th January 2021. While it was met with a lot of hype from her fans, it was released with numerous errors and spelling mistakes.
• Ads for her project seem like last minute videos using her son for cuteness, they show no app content or her cooking anything from the app.

Subscription Plans

• Early versions of the website claimed that the app would cost $9.99AUD/month to access, or $94AUD for a year-long subscription. However, when the app launched, the price had climbed to just under $120AUD/year with no month-by-month subscription options.
• With a monthly model out the window, would-be users can only subscribe in 3 month, 6 month, or annual increments. No pro-rated discount will be offered for attempting to cancel early. There are also conflicting statements in various parts of the website about whether or not the subscription auto-renews. (Citation needed.)

Terms of Use

• The T&C state that Sunee can contact your employer if you show "disruptive behaviour".

The Sunee Team

• As of launch day, the team consisted of Sarah, nutritionist Dee Zibara, and naturopath Hayden Keys. This is the same naturopath Sarah has been seeing for years.
• The recipes have only been approved by the nutritionist and her naturopath.
• She claims there is also a dietician involved, but they only write articles and have nothing to do with the recipes.

Content

• The preview of the website was full of spelling errors and some recipes were incorrectly labelled vegan/nut free even though they were not.
• The research used for the articles was not quoted or linked anywhere and one article was already deleted because entire paragraphs were copies word for word.
• After the first week only 4 recipes were added, while two disappeared after people commented on their Instagram page questioning if the quantities were correct.
• One of the new recipes was a vegan Which Choc Cheesecake (which was spelled Cheescake) that calls for 6 cups of cashew nuts. When all the ingredients were put into My Fitness Pal, it results in 600 cals per slice. Someone pointed this out and asked for healthier alternatives. Sarah replied saying she doesn't believe lower calories equals healthier. She then commented again to say that she has a serving like this most days and "I feel incredible and look pretty healthy if you ask me." Sarah then deleted the post. The poster then made a post on the Sarah's Day Squad Facebook page asking what they did wrong for it to be deleted and felt rather hurt by Sarah's rude reply.

Launch Date:

The launch date has been pushed back and changed several times. The latest date has fluctuated between November and by Christmas.

March 2022
August 2022
Christmas 2022
14th May 2023
October 2023
November 2023
Christmas 2023

Development Timeline:

2021

• 19th Oct - Teased her “secret project” on her stories. Showed a PDF document on her laptop which had the file name “Sunee_Cookbook_Main_indd”.
• 24th Oct - Replied to a comment on Instagram that she should release a cookbook with the speak no evil monkey emojis, hinting that she was in fact working on one.
• 15th Nov - Said she was reshooting the photos of some of the recipes from the app for a “special project”.
• 17th Nov - Testing a new Sunee recipe for an exciting project coming soon.
• 27th Nov - Wrote in a caption that she’s been working on a special project under Sunee for a long time and would be launched in 2022. On her stories she wrote that she's loved creating this new project for Sunee.

2022

• 20th Jan - Revealed on her stories that the cookbook would be a physical book and showed photos of recipes that were already on the app. She hinted that it would be released before she had M (March) but then went quiet.
• 20th Apr - Said on her stories she did a family photoshoot for the cookbook, of just her and the kids, no Kurt. Spent the day taking lifestyle shots for it.
• 26th May - Claimed releasing a cookbook has been a goal of hers since she was a teenager and is excited for the release. Said all we need to know about it is “it’s pretty and will look amazing on your shelf.”
• 17th Jun - Showed printed page layouts of Pantry Staples. She’s still editing and reshooting, and keeps putting off the publishing date, suggesting it’s being self published.
• 28th Jun - Announced she was aiming for a Christmas 2022 release. Flipped through printed out pages. The aesthetics looked very similar to Hello Fresh, likely because she had been using it. She’s done sponsored content for them several times and regularly has HF boxes on her kitchen counter.
• During these stories she showed a recipe for eggs on rice cakes, a recipe which Sarah first posted on her IG back in 2020. She even used the same photo for it, just cropped.
• 2nd Jul - Replied to a comment on IG saying the cookbook will be available worldwide and that she is in talks with a distributor (Amazon?).
• 12th Jul - Created a brand new cookie recipe on the fly and planned to add it to the cookbook if it turned out ok. No mention of testing or tweaking the recipe first.
• Confirmed the cookbook cover won’t be of her. Her sister, Tahlia, was creating an “artsy graphic cover” so it looks good on people’s shelves.
• 8th Aug - Pushed back the publishing date. Now said she’ll be lucky if it’s out by Mother’s Day in May 2023. She wants the cookbook to be wholesome and something that gets messy and passed down through the generations.
• 12th Aug - She’s working hard on the About Me pages.
• 10th Sep - The recipes will be exclusively gluten free.
• 21st Sep - Claimed it’s so close to being finished but had still yet to include the About blurbs.
• 13th Dec - Wrote in a reply on IG that the cookbook hadn’t even had a test print yet. It’s still a PDF.
• 22nd Dec - Showed the Contents section on her stories, "accidentally" revealed the name will be Sunee Side Up. (enlarged version).

2023

• 16th Feb - Received a dummy version of the book which was completely blank. Confirmed she is self publishing. (The blank is likely a sample where she chooses paper type and weight.)
• Typically, you’d choose your paper types, then get a full colour sample print before even thinking of sending it off to print. Meaning the release date is unlikely to be by May.
• 23rd Feb - Showed Tahlia STILL editing the PDF at the warehouse.
• 13th Mar - Flashed a printout of the cover which confirmed the name is Sunee Side Up by Sarah’s Day. She isn’t even using her real name.
• 18 May - Finally gave an update to say the cookbook is completely finished and she had "just got off the phone" with the distributor, Booktopia, who just needed to confirm the number of units to print for the first run, which should be done this week. The new release date is October.
• 14 Jun - She's STILL editing the cookbook. She has yet to export the PDF and send it to Booktopia because she keeps finding errors, despite saying it's been checked by a nutritionist, a dietician, two proof readers and a copy writer. She has pushed the potential release date back slightly to Oct/Nov 2023. The cookbook will have 129 pages.
• 14 Jul - Said the cookbook is now "out of her hands" and should be printed "basically any second" and to stay tuned for a launch date.
• 31 Jul - Talked about telling Kurt she was so snowed under with work which included finalising the cookbook. This contradicts what she said two weeks ago when she said the cookbook was out of her hands and about to be printed. Later that day she said she was creating a Pinterest board for her cookbook marketing plan, so perhaps the marketing plan is what she meant by "finalising" the cookbook?
• 14 Aug - Sarah announced she has paid the deposit for the paper stock. The cookbook is being printed on "the most beautiful, rustic, woodfree, matt finish paper". She hopes it will be released by Christmas.
• 20 Aug - Sarah confirmed the name and cover design of the cookbook. This is the same as what was revealed back in March.
• 12 Sep - The cookbook became available for pre-order with Booktopia. The price is $64.99 AUD.

House of Balance - 6th Mar 2024
Fitness Club - 28th March 2023
Christmas Pyjamas - 13th Dec 2022
Moondaze Pyjamas - 6th Dec 2021
Desert Mirage - 3rd Nov 2021
By The Hour - 13th Jul 2021
Sezzy Dreamland - 7th Dec 2020
Speckle - 8th Sep 2020
Reboot - 2nd Jun 2020
Swimwear - 30th Jan 2020
Cozy and Slumber Fox Pyjamas - 16th Dec 2019
Blackout (included during an OG and 101 restock) - 21 Nov 2019
Confident Kicks trainers - 28th May 2019
Sunglasses by Veux - 31st Jan 2019
Dreamy Pyjamas - 20th Dec 2018
101 Day Dreamers - 5th Dec 2018
OG collection - 6th Mar 2018

Skincare & Beauty
Esmi Skin Minerals
GHD
La’Bang Body
Bohemian Skin
Origins
Vanity Planet
Alya Skin
Frank Body
Natural Instincts Skincare
Neutrogena
Bondi Boost
Nivea
Osea Malibu
Coconatural
Zazi Mineral Cosmetics
Go To Skincare

Clothing & Activewear
White Fox Boutique
Adidas
Bae The Label
Cotton On
The 5th Watches
Akia Rose Activewear
Kikki K
Petalee Activewear
Flow Athletic
Puma
Kamuka Active

Fitness
Meraki Mats
B_ND Booty Bands
Hold Your Own Gym
Help For Fitness
Aus Fitness Show

Food & Supplements
Tropeaka
Pure Cocobella
Loving Earth
Sirena Tuna
Hello Fresh Au
Flora Remedia
Blue Dinosaur Bars
The Beauty Chef
Square Organics
Protein Bread Co
iHerb
Menulog
Best Brew
Cream Fork
Peak Chocolate
Fuel My Fitness Box

Cars
Mazda
Holden Australia

Homeware
Dekor Haus
Indigo Flame Candles
Globe West

Tech
Adobe Acrobat
Hello Hello Studio
GoPro
Sony

Other
Artipoppe
Kiwi Co Inc
Luxury Wall Finishes
Malibu Boats
Pure New Zealand
Retreat Yourself
Quality Dental
Juno Sleep
Girls Make Your Move