Jemma Brent (nee Solomon) is the founder and owner of international business The Label Lady. She started the business from a cabin in her back garden and now has moved to an HQ. Her range compromises of labels for anything and everything (otherwise known as stickers), homeware such as jars to decant pasta, herbs and flour into, cold cups and Christmas baubles. Since expanding into homeware she had acquired the unit next door and often refers to them as HQ1 and HQ2. She launched the business on 9th January 2020 which is also her husband’s birthday so every year is a double celebration (ie Lee can’t even have his birthday without it being all about Jemma).
Prior to The Label Lady Jemma was a paediatric nurse. Previously she has said she continued to work some shifts and pay her registration fee but this has not been mentioned for some time. Whilst she was a nurse she launched her party planning business, Willow’s Den. It provided balloon arches, decorations and large light up numbers and letters for parties and weddings, all set up at venues by Jemma and Lee on their days off.
Jemma has been with her husband Lee since they were teenagers and they married on 24th August 2018 at a local registry office. Lee used to be a roofer but is now a full time employee of The Label Lady. His main jobs are packing up the orders to be posted, unloading lorrys but most importantly being Jemma’s chauffeur and accompanying her literally everywhere. Jemma can drive but prefers not to. She also has anxiety when going anywhere alone (apart from when she needs me time and goes out with her girlfriends). If Lee can’t be with her she takes a banana to help cure this anxiety.
They have three children, Darcey (born 25th March 2013), Mila (19th May 2015) and Hudson (born 30th October 2017). The reason she uses the surname Solomon professionally is to protect the privacy of her children and definitely not because it brings her any extra business. Posting her children’s birthdays, in their school uniform, club schedules, in swimwear etc does not invade their privacy as much as if she used her actual surname which is Brent. The family have two dogs, Coco the beagle and Primrose the sausage dog.
Jemma’s sister is Stacey Solomon. She barely ever mentions her though and her success is all down to her own hard work, not because of Stacey. But Stacey did introduce her to Lord Alan Sugar who invested in the business. And she does do undeclared ads (with links) for all Jemma’s products on IG to her six million followers. And she did get her an interview on Loose Women when she was a panellist. And she also got her a slot on Sort Your Life Out on prime time BBC One when Dilly was unwell. And Jemma does use Pickle Cottage as a backdrop for her photos and the names of Stacey’s children on all her example products. And Jemma is now represented by YMU who are also Stacey’s management team. But otherwise having Stacey as her sister is not helpful.
Mum Fiona - works at the HQ, seems to be a key holder and in charge when Jemma isn’t there, rarely appears on social media
Dad David - photographer but also helps out at the HQ when very busy (packing and unloading lorry’s) and babysitting the kids. Jemma bizarrely calls him Dave rather than dad
Brother Matthew and sister in law Rhi - do the website. They live in Switzerland so the family have been over there a couple of times skiing
Half brother Josh - from Dave’s second marriage. Rarely seen except on family holidays
Step sister Sam - PT. Was quite often on Stacey’s stories when she was having a gym phase. Lee also went to her gym but has disappeared recently
Jemma announced she had written a book called Love, Lists and Labels at the end of 2022. It was released in May 2023.
She began appearing on This Morning at the beginning of 2024, revealing her hacks for organisation and bizarrely how to decorate your Easter table.
Jemma and Lee have recently moved to a bungalow which requires total renovation (it has red carpet and no upstairs!) which will all be documented on her IG account. Jemma is already following companies who did work on Mark Wright’s house.
Recently her IG account has become much less about labels and more about BTS of her family. She even used to apologise for posting her family as it wasn’t business or label related.
THEN
