Hello my lovelies!! Grab yourself a hot drink, get cosy and comfortable and let’s get reading!
Bio
Gemma is 29 years old from Peterborough and currently has 501k Youtube subscribers and 267k Instagram followers. She started off as a bubbly, happy youtuber and has somehow developed into a sad, lifeless creature devoid of all colour.
She used to do fun shopping hauls, clean with mes, make up videos, girls nights etc and was FUN. She now only uploads videos that are sponsored or ads with the word “cosy” in the title. Everything has been cosy through the years, including a cosy TV series, a cosy day in July and a cosy barbecue at the beach.
She is obsessed with Autumn and Christmas (to the extreme), manifesting, the law of attraction and the book ‘The Secret’, beige and stirring her coffee in slow motion. She copies
Elle Darby to the extreme and only wears beige oversized clothes. Her business is “Girl of Muse”, which is basically overpriced lounge wear and candles. She used to be a grey crushed velvet
Mrs Hinch clone - her old home account is still up at @gemmalouathome.
What happened to Sophie?
No one knows.
Sophie was Gemma’s fun ex bestie who we all loved. She was last featured in a video in July 2020 (interestingly when Jamie came back onto the channel). Gemma referred to her in September 2020 during an assumptions video and claimed that Sophie was fine they just haven’t filmed together in a while.
October 2021:
Why did Sophie disappear? Possibly…
* She was tired of Gemma using her for content * She did not like/approve of Jamie (unconfirmed claims he is a bad egg, controlling, etc)
* Possibly she changed to a job that requires less social media presence e.g. police
* Just grew apart
* Or she just realised Gemma is boring
Is this the reason her and Gemma don’t speak anymore…? (Comments from Sophie’s Instagram)
Notable People
Jamie - Gemma’s fiancé. He appeared in Santorini vlog and a few other videos in May-July 2019 and then disappeared for a while. Gemma confirmed in a video (not sure when?) that they had split. During lockdown there were clues and speculation he was back on the scene. She confirmed they were back together (including the break in scandal). She officially mentioned him again on a vlog in July 2020 and he appeared back on the channel in August 2020. For more info on Jamie’s background, see thread #10, post #375.
I also have to add this pic here because it makes me laugh every time.
Charley - Gemma’s previous boyfriend. Seemed to be on and off for a few years, they lived in Charley’s house in Peterborough together. They split up around January 2019. He featured in lots of videos but unfortunately these have now been privatised. He is currently dating Asher Mary Lou (influencer) and they both claimed in a Q&A their last relationships ended due to lack of trust and loyalty.
There have been some reports on Tattle that she was seeing Jamie and Charley at the same time, but these are unconfirmed.
Tiff - another old friend of Gemma’s. She owns Chunky Dunk Chocolates and hasn’t been mentioned in a while.
Timeline
2016 - Instagram started
April 2018 - YouTube started (GRWM Kylie Jenner video)
January 2019 - Gemma and Charley break up
March/April 2019 - Gemma moves into her rented cottage alone. Gemma later claims they had an amicable split.
May-July 2019 - Jamie first appears on the channel in Santorini vlog and a few other videos (now private/deleted) and then slowly phased out.
January 2020 - Gemma moved to rented new build. Claims wanting to be closer to her family.
April 2020 - Jamie is spotted in Gemma’s insta comment sticking up for her.
May 2020 - break in scandal.
July 2020 - Jamie mentioned on her channel for the first time in almost a year. The last feature of Sophie on channel.
August 2020 - Jamie featured on channel for first time in almost a year.
September 2020 - Sophie mentioned in an assumptions video. Gemma claims that she is fine, they just haven’t filmed together.
January 2021 - Teddy the cat introduced. Sadly Tilly is no longer featured as much.
April 2021 - Jamie and Gemma launch Girl of Muse - starting with oversized beige loungewear.
June 2021 - Moved with Jamie to current home in Wisbech (approx £450,000)
24 December 2021 - Engagement to Jamie announced
1 January 2022 - Pregnancy announcement
5 February 2022 - Gender reveal (boy)
31 May 2022 - Baby Noah is born
September 2022 - Girl of Muse release their candles (£33 plus p&p). Comments referring to the price are deleted. They are reduced in October to £25.
October 2022 - Gemma mentions wanting to move house (again) in her vlog. She saw a house she liked (4 bed, £625k) but it has already sold.
5 November 2022 - Gemma uploads her decorating my Christmas tree video despite it being Bonfire Night.
Pregnancy
October 2021:
December 2021:
Christmas Eve (engagement video) baby bump:
1st January 2022:
Gemma announced she was pregnant, at roughly 19 weeks. Her 12 week scan was on 11/11 (as spotted on scan photo). She announced on NYD, a year to the day her idol Elle Darby announced her pregnancy. Ironically, her announcement was overshadowed by Elle’s racist tweet scandal.
January 2022 (Finding out we’re pregnant vlog):
Gemma claimed that she hadn’t been taking any contraception for 4 years (thought she couldn’t get pregnant) and (presumably since trying for a baby), she would get sad every month when the pregnancy
test was negative. Also said she always did tests with Jamie but he had absolutely no idea what to do with the test, that 2 lines were a positive, etc.
7th January 2022:
20 weeks pregnant, complaining about everything yet hasn’t had to go to work or lift a finger like most pregnant women.
5th February 2022:
Gender announcement - baby is a boy! The gender reveal was just Gemma, Jamie and a confetti cannon in their house.
April 2022:
“Gender neutral” nursery tour aka the most beige, soulless baby room I’ve ever seen. Also an ad for Mamas and Papas as she has been gifted loads of stuff.
May 2022:
Gemma posts a pic of the nursery including a personalised dummy clip hanging up with what looks like “NOAH” spelt out in the beads. Gemma denies this on Instagram (it’s just the brand name) and deletes comments asking.
Motherhood
31st May 2022:
Baby Noah was born. Gemma later confirms she had a 4th degree tear and had to go to theatre straight away.
25th June 2022:
Over 3 weeks after he was born, Gemma finally confirms baby’s name is in fact Noah! They originally wanted to call him Teddy or Bear but thought Noah would be better as an adult.
Gemma originally said she would be taking time off and doing things slowly after having her baby, but it seems with Elle Darby’s return at the end of May, this scuppered her plans and she posted regularly on Instagram. There isn’t much to report so far as she is still as boring as ever.
22nd October 2022:
Despite him not even being 5 months old yet, in her COSY OCTOBER WEEKEND vlog, Gemma is feeding Noah baby porridge in his high chair. He can’t sit up properly in the chair and she claims, “I’m just giving him baby porridge which is for 4-6 months before you start weaning them.”
9th November 2022:
Post from Instagram about Noah’s meal. Finger food coming soon despite him only being 5 months old.
Scandals
The Break In
In May 2020, Gemma’s patio door was smashed. Nothing was stolen even though laptop was right there. Gemma was out for 4 hours despite it being lockdown, and was an hour away from home. She claimed that her friend in the police had messaged her on insta about it and Sophie had to go and sort it because she had a key. A few days before she had posted an assumptions video bragging about money, her Range Rover, a new 4k camera, having a 6 figure bank account etc.
After the break in she promptly deleted said video. She didn’t seem to be scared or worried about being alone in the property afterwards (despite claiming at this point she was still pretending to be single and living alone)
Then, in June Fendus Security System fitted her alarm and cameras. When this company was searched on LinkedIn, Jamie was the listed director of company. Very suspicious.
In July, a Tattler came across a review on the security company written 5 months ago by Gemma (before her break in occurred). Even more suspicious.
The Wild Botanist
Gemma started promoting this company in late 2020 on Instagram and YouTube. When researched, The Wild Botanist was owned by Cambridge Co Ltd, who Jamie was listed as company director in Companies House (along with a friend).
This company had recently changed its name from something else and someone came on and said it was because Jamie had already been hit with a copyright claim once (not proven). This person claimed that it was his friend’s and friend’s girlfriend business with financial backing from Gemma. This would mean she profits from advertising them but hasn’t disclosed it properly. It was also dodgy as the Christmas collection contains names and quotes from famous books and films which break copyright laws. Jamie has since 'resigned'.
Girl of Muse
Gemma and Jamie’s brand, launched March/April 2021. Tattle discovered a podcast with the same branding (Food, Sex and Money). Unfortunately I can’t find any pics or screenshots of the similarities on the thread. In June, this Instagram was also found with the same branding - founded in October 2020.
Photoshop
Other Info
Lip Filler
Gemma claimed she was getting her lip filler dissolved May 2021. In June, she claimed she was allergic to the lip dissolvant.
New Teeth
June 2020 by Yorkshire Dental Suite. Composite veneers - top row only.
Before and after:
Also what Gemma looks like with no filter:
Claimed shortly afterwards she would be getting the bottom set done too, but this has not been done yet - probably not be gifted them (pic from April 2022).
Tattle Thread
Gemma came onto her own tattle thread in April 2019
2021 Goals
In January 2021, Gemma posted a video with her 2021 goals page of her planner showing.
Most of them were money related/materialistic goals, list here:
* Monthly income £50k (6m)
* Income £500k (1y)
* Buy 6 bedroom house (8m)
* £500k savings (1y)
* Be a millionaire (2y)
* Lose 20 pounds (6m)
* American road trip (2y)
* Rent a house (landlord) (5y)
* Villa in Santorini (5y)
* Buy a Range Rover sport (5y)
* Better money management (3m)
* 2 children boy+girl (10y)
* Get 1m followers (3y)
* Get 1m followers on Instagram (2y)
* Buy a house in America(?) (10y)
* Holiday in the Maldives
* Earn £100k a month
Filter Packs
Gemma also sells filter packs for £9.99 to make your pictures look even more beige than they already are.
Old Pics
See below
