I'm afraid to say (well I'm not, I think it's bleeping superb) This Morning is a sinking ship. Having new presenters take the helm is a like appointing a new captain to steer The Titanic. The 'tower-block Tracies' have moved on to bigger and better things like online bingo. I mentioned this in another thread, but the so-called 'ITV Family' is like a cult. All of the wealthy presenters live in a guilded cage, they have absolutely nothing in common with viewers, they despise them truth be told.
The whole tit-show is a busted-flush, much like every other sector of mainstream media. Every commercial TV channel is struggling right now to get advertising revenue. I heard a rumour that Channel 4 is in big touble. Traditional viewers are watching other forms of media. The funny thing is, execs at ITV have NO bleeping IDEA how to remedy the problem. It's hilarious. This Morning is an exemplar of their utter confusion ... chopping and changing presenters etc. They are bleeping clueless about how to stem the open wound of lost viewers and revenue.