Great publicity stunt though eh?
She’s absolutely guaranteed some media coverage with the sand idea, and that’s all she craves.
“Stacey Solomon brings the beach to Essex”
”Stacey Solomon takes her kids on a tropical beach break”
”Stacey Solomon makes her own sandy holiday in her own bathroom”
And of course how helpful that these articles will lead people to a click link for her IG page, new book, etc.
More followers&Great engagement rates= More influence= Bigger brand deals and better leverage for whatever ‘partners’ she wants to work with in future.
And remember she can easily afford a commercial clean to sort out any mess in her house- it’s ‘work’ after all.
She ain’t daft AT ALL. The fact that it’s a bleeping stupid/ridiculous/over-engineered (delete as appropriate) idea is deliberate as it creates controversy- but nothing so dreadful so as to get her genuinely disliked- just enough to bring out differences of opinion and bring the attention she wanted.