PineappleQueen19
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Next time I'd like to go the full Surrealist - 'Ceci n'est pas un fil'Definitely not a thread
Just admit that you are a nerd with serious skillsI bought a PatMcGrath lippie and eyeshadow palette in the US at Sephora a couple of years ago. They are undoubtedly the most divine bits of kit. Lippie was all used, I never do that. Eyeshadows still used.
Naturally the writer of the graun's beauty sustainability column has a perfect alibi to justify her buying from the industry's (most notorious?) packaging waster, but also the interviewer of McGrath for the same publication...
(Pat McGrath's makeup is flown rather than shipped, so are bad logistics-wise as well as packaging-wise - obvs neither mentioned in interview or column)
My apologies, perhaps there is less packaging buying from a middle man or does the middle man dispose of it instead?
(Although those sequins are everywhere in Selfridges and in all the packets of minis that I saw there, so I still think it is at odds for her to advise her readers to buy from companies that are 'trying', whilst soft influencing for McGrath who clearly couldn't give less of a tit)
Just admit that you are a nerd with serious skills
Apparently selfies help the algorithm because they get more engagement ... I have no idea about that but it’s something I’ve heard bandied aroundPictures like the latest selfie she put on IG sharing her love of a new lipstick - I am genuinely interested in the mechanics of it and how IG works for influencers. I presume there is no payment of any sort from anyone so is it just for engagement? To keep people interested in the SH 'brand'? I suppose there has to be a low level presence on the platform in between the paid and sponsored posts? With a blurring between paid/unpaid ones so the #ad ones don't stick out like a sore thumb. Having said that I did notice in comments when someone asked about her blusher she @Bobbi Brown - would this be part of the ongoing BB campaign she is actively involved in or not?
(I realise this comes across as 'Instagram for Dummies' but in all honesty the whole thing baffles me).
If it gets really cold I’m tempted to by a Uniqlo down gilet. Must confess, have been looking on the site. Still influenced of course.
No wonder the beauty influencers feel so threatened by Estee Laundry.