this is honestly what makes me so skeptical when she goes silent - there have been times before when she didn't update her stories for a few days, and her followers were clearly worried, flooding the comments of previous posts questioning whether she was okay, yet she remained silent and didn't reply to any DMs etc as her followers became more concerned - yet someone noticed that she had been on IG liking other people's posts, so her silence was clearly intentional and she wasn't responding to people's messages as an engagement tactic, as purposefully worrying people boosts interactions with her posts as people leave comments and send DMs checking in with her. and then she returned with a quick update...immediately followed by an ad.
it may not be the case this time,. and i am happy to be proved wrong - but given her previous behaviour, it wouldn't surprise me if she is scrolling IG on the sly, liking posts etc and keeping an eye on her engagement figures, while deliberately worrying her followers by refusing to post an update - especially after that weird story supposedly written by Mr G, she's likely delighted at the boost in engagement it caused, and is fully taking advantage of all the DMs flooding in.