Inside Missguided: Made in Manchester - Channel 4

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Lechat

Lechat

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Anyone watch this on channel 4 last night? I looked at twitter after it finished and most people were slating it.

i personally found it seemed quite un professional behind the scenes. Like people not really being prepared for that shoot, the first location had issues with light and they couldn’t use the balcony, half the team getting stuck in a taxi in the wrong part of the London. Just seemed like if you have planned things, you would have avoided some issues.

on twitter some people were talking about the lack of diversity and also the haggling of the supply chain. it was interesting to watch but I reckon there will be bad PR off the back of it.
 
I watched it and for the most part really enjoyed it. I love Treasure, she’s just full of the kind of confidence you see in someone who is amazing at what they do and I found it very refreshing to watch.

I did cringe myself inside out at the end though when they went to the meeting with Molly-Mae and offered her an £80k Range Rover only to be told she doesn’t drive 🤣 Wouldn’t you think someone would have asked that question beforehand?
 
Haha yes I thought the same re the Range Rover and Mollie Mae! Surely a bit of due diligence on her would have revealed she didn’t drive so no point offering a car. Must have been a bit embarrassing to be like oh we’ve got this perk for you and she’s like its pointless, I don’t drive lol.
 
I'm watching it, kind of amazed and horrified. It doesn't seem good PR at all to me, but I bet to the people who love them it all seems wonderful.

Its so superficial, most of the women who work there are white and look a certain way, they make clothes for people who look like them and use models who look like them. They say they hate the pressure social media puts on women to look a certain way but they are playing into it!

Fast fashion is ethically dubious, haggling down prices of their suppliers so they maximise their own profits. Yes it's a business and needs to make money, but they can still ensure they pay the factory workers in China a living wage etc
 
good points. I did find the doc interesting, but it throws up a lot of question about the ethics of this kind of business, the use of social media and influencers and diversity in fashion. I found it alarming they could get a factory to produce and ship thousand of T-shirt’s in days. Doesn’t suggest good working practices in the factories. Surely running a waitlist for sold out items and saying expect delivery on x date would be better? Customer knows they will get the item but no immediate rush. Or are we saying customers are now so greedy they cannot wait a couple of weeks for a tshirt? Has the rise of these companies made customers expect clothing on demand? How can we ever row back from this....quite depressing.
 
This was bleeping shocking! 99% of them were white. They were all unprofessional (I don't care if it's a 'young' work environment, you're still at work). The voiceover and script was horrendous. Don't get me wrong I am not their target demographic but it just sounded so cringe and try hard.

I don't understand in this current climate why they were proud of being fast fashion that is produced in essentially slave labour conditions. Aren't we all meant to be moving more toward sustainable fashion? Such a bizarre documentary.

Couldn't help but laugh when they were all like 'we're the BOSS BABES running the place' and the voiceover said 'missguided is owned by a man'.
 
I do think they’ll regret bragging about the 200 boss babes working at head office when we know its poorly paid labour in other parts of the world that is really powering the business. A bit of humility wouldn’t go amiss.

Yolo_polo said:
Thank you for posting about this! I didn’t know this programme existed, I’ll need to watch it ASAP as I really enjoyed the series the BBC done about InTheStyle!
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I haven’t seen in the style doc but might watch that later if it’s still on iPlayer!
 
Another highlight was the scene in the meeting room. 12 of them sat round the table scrolling Instagram, screen shotting other people’s designs to rip off 🤦🏻‍♀️ Obviously we all know this goes on, but it was interesting to see how brazen it was.

Other than that and the Range Rover faux pas though, I really enjoyed it and again, I thought it was refreshing to watch creative people at work who obviously love what they do. Seems like I’m on my own with that one though 🤣
 
I enjoyed it but equally enjoyed reading people slating it on Twitter 😂

The voice over / all the swearing was very try hard.

Not sure if anyone saw but PLT started running a competition on Twitter the same time it was on 😂 They also bought the first ad space in the breaks, which I thought was funny seeing as it was them that Molly Mae went with in the end.
 
I’ve just sat down to watch it and had to see if anyone had started a thread. What a bizarre time for a documentary like this to be made. I can’t believe this is the angle channel 4 are showing. Their practices are disgusting. When the voiceover said ‘fast fashion has taken a hammering’ - quite rightly! I work in for a sustainable clothing company and this is literally making my toes curl.
 
Lechat said:
Anyone watch this on channel 4 last night? I looked at twitter after it finished and most people were slating it.

i personally found it seemed quite un professional behind the scenes. Like people not really being prepared for that shoot, the first location had issues with light and they couldn’t use the balcony, half the team getting stuck in a taxi in the wrong part of the London. Just seemed like if you have planned things, you would have avoided some issues.

on twitter some people were talking about the lack of diversity and also the haggling of the supply chain. it was interesting to watch but I reckon there will be bad PR off the back of it.
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I quite enjoyed it. Although it was cringeworthy with the "trying to be achingly edgy" gravelly, sweary voiceover and general hammyness of some scenes.

I used to run photoshoots for a large UK retailer and we occasionally did location shoots. We would NEVER do a location shoot without having done a recce first. So I was surprised that the OTT loud Creative Director woman was so shocked by the supposed tit view from the balcony.

Not only does a recce show if the location is suitable, but it gives you a chance to plan the shots, so it runs smoother on the day.

Location shoots are really expensive compared to studio shoots. You're not just paying for the staff, freelancers, models and location, but also logistics with moving equipment, people's transport, hotels, food, overtime etc. As if you'd just rock up on the day and hope for the best.

I was shouting at the TV. Can you tell it bothered me? 😆
 
Miss Demeanour said:
I quite enjoyed it. Although it was cringeworthy with the "trying to be achingly edgy" gravelly, sweary voiceover and general hammyness of some scenes.

I used to run photoshoots for a large UK retailer and we occasionally did location shoots. We would NEVER do a location shoot without having done a recce first. So I was surprised that the OTT loud Creative Director woman was so shocked by the supposed tit view from the balcony.

Not only does a recce show if the location is suitable, but it gives you a chance to plan the shots, so it runs smoother on the day.

Location shoots are really expensive compared to studio shoots. You're not just paying for the staff, freelancers, models and location, but also logistics with moving equipment, people's transport, hotels, food, overtime etc. As if you'd just rock up on the day and hope for the best.

I was shouting at the TV. Can you tell it bothered me? 😆
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that’s really interesting to know. I did find the lack or prep for the shoot quite bizarre. I’m sure the margins are tight in a fast fashion business so you wouldn’t want to waste time or money on a shoot that doesn’t give you the right shots.

it is interesting seeing the creative process though. I did expect more from the design meeting as well, almost comical that they held a meeting to look at trends and ideas and were all on their phones!

surely it’s a regular meeting, given the amount of new clothes that drop on missguided each week? I would have thought each designer would have to make inspiration boards, monitor trends, sales, and then pitch ideas in that meeting to decide what to make? Just seemed more slapdash than I expected. But hard to know if some of it was just for the cameras
 
Lechat said:
that’s really interesting to know. I did find the lack or prep for the shoot quite bizarre. I’m sure the margins are tight in a fast fashion business so you wouldn’t want to waste time or money on a shoot that doesn’t give you the right shots.

it is interesting seeing the creative process though. I did expect more from the design meeting as well, almost comical that they held a meeting to look at trends and ideas and were all on their phones!

surely it’s a regular meeting, given the amount of new clothes that drop on missguided each week? I would have thought each designer would have to make inspiration boards, monitor trends, sales, and then pitch ideas in that meeting to decide what to make? Just seemed more slapdash than I expected. But hard to know if some of it was just for the cameras
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Absolutely. You've got it one. Lack of prep costs more. All that faffing on the day makes you look unprofessional, means you could lose the best light for shots, could run out of time to complete all the shots wanted, the list goes on.

Yeah, that meeting was a total cringe-fest. I had to suspend disbelief for a moment. They can be serious? Or maybe that's why they lost £26m?!
 
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