This charity appeal account claims to have been active for 11 years and started as an account that distributed Christmas gifts to disadvantaged kids. It's remit has grown to a very active twitter appeal account that supposedly supports people in a variety of difficult circumstances and dire straits.
The accounts tactics have made me uneasy for a long time. It's a very unprofessional outfit that posts heart rending, manipulative, upsetting details about service users, including minors, to get observers to part with cash. The attached screenshots show an example of this. Appeals often start with a warning of Urgent Urgent
and no detail is too crass or personal to avoid inclusion. I am yet to see service users or beneficiaries of the charity shout out thanks on social media. As first hand testimonials from recipients are a charities most powerful marketing tool I find this highly suspicious. The account does well from it's grassroots approach on twitter, people immediately respond with a comment of 'sent' to it's frequent specific appeals which typically state things like 'only £50 more needed to feed this family for a week'. The account has also benefitted from confiscated proceeds of crime as shown below.
Donation links posted on appeals are to a PayPal account that reveals the chair of the account to be a Nicola Woodward. The account states it's run by volunteers but the twitter account seems to be in the one consistent voice of Nicola who is mother to a 5 and 14 year old who are frequently deployed in anecdotes as accompanying her on her charity work. I thought a man might have been been behind the account at first as the social media usage includes replies to young women's selfies about how lovely they look but it appears Nicola is just unprofessional and consoilidating her account by providing lots of flattering interaction.
The nudge for me to create a thread to keep an eye on this outfit was Nicola declaring it's fine to give toddlers CBD oil. If the spelling and grammar of her posts don't cause you to question the intelligence of the individual behind them, I imagine that fact will. In a post Depher social media scene, skepticism about charity outfits claims, especially ones using such questionable and morally murky tactics are a healthy thing.
The accounts tactics have made me uneasy for a long time. It's a very unprofessional outfit that posts heart rending, manipulative, upsetting details about service users, including minors, to get observers to part with cash. The attached screenshots show an example of this. Appeals often start with a warning of Urgent Urgent
and no detail is too crass or personal to avoid inclusion. I am yet to see service users or beneficiaries of the charity shout out thanks on social media. As first hand testimonials from recipients are a charities most powerful marketing tool I find this highly suspicious. The account does well from it's grassroots approach on twitter, people immediately respond with a comment of 'sent' to it's frequent specific appeals which typically state things like 'only £50 more needed to feed this family for a week'. The account has also benefitted from confiscated proceeds of crime as shown below. Donation links posted on appeals are to a PayPal account that reveals the chair of the account to be a Nicola Woodward. The account states it's run by volunteers but the twitter account seems to be in the one consistent voice of Nicola who is mother to a 5 and 14 year old who are frequently deployed in anecdotes as accompanying her on her charity work. I thought a man might have been been behind the account at first as the social media usage includes replies to young women's selfies about how lovely they look but it appears Nicola is just unprofessional and consoilidating her account by providing lots of flattering interaction.
The nudge for me to create a thread to keep an eye on this outfit was Nicola declaring it's fine to give toddlers CBD oil. If the spelling and grammar of her posts don't cause you to question the intelligence of the individual behind them, I imagine that fact will. In a post Depher social media scene, skepticism about charity outfits claims, especially ones using such questionable and morally murky tactics are a healthy thing.
